Firemint

The Attack Of The Clones

The Attack Of The Clones

There are copycats in all walks of life, but with the increased ability to self-publish we’re seeing more and more video game developers stealing ideas, concepts and even assets from other studios. We spoke to Halfbrick and Firemint about the ever-increasing number of Fruit Ninja and Flight Control clones doing…

Firemint: The 20% Company

Firemint: The 20% Company

It’s a narrative that sells itself — smart person starts company, company becomes rapidly successful as a result of innovation and business smarts. Company develops strong brand identity. Big corporation wants a piece of said brand identity, opens giant wallet in order to purchase successful small company. Company loses integrity,…