Yes, thatGame of War. It's the mobile game you see everywhere, though no one you know seems to actually play it. Well, people do and they're willing to part with insane amounts of dollars for the privilege. $US549.69 per player, to be precise.
During last night's Super Bowl, millions watched as Kate Upton stepped out of a bathtub, donned battle armour and escaped a crumbling stronghold on horseback. The game she's advertising is nowhere near as exciting.