You may have noticed S9 looks pretty much the same as the S8. Even the dimensions are the same.
But how do the two stack up against each other? Where are the real differences?
The Samsung Galaxy S9 and S9+ were announced at Mobile World Congress today, and retailers soon followed suit with the plans they will be offering.
Here's every Auissie telco's plans.
How we communicate - and express ourselves - has changed, Samsung's Global Director of Marketing tells me. We have have moved from relying on our ears, to our eyes - and the S9 is a reflection of that shift.
We were promised a "reimagined" camera with this latest iteration of the Galaxy. Now, we finally know what that means.
Yesterday was the final clash of the 2017 League of Legends World Championships, a climactic rematch between Samsung Galaxy and SKT T1. Before the games started, Riot Games put on a massive opening ceremony including a giant trophy, a live performance of Worlds theme "Legends Never Die," and a freaking dragon.
While it's fun to look at how far things have come on consoles and home PCs, the reality is the most rapid growth in computing power is happening on mobiles. That was made evidently clear at the World Mobile Congress, with Samsung showing off a feature in their latest Galaxy S7 that would fit right at home with any PC.