Microsoft Doubles Down In Japan

OK, in Japan, people don't really buy the Xbox 360. That isn't to say Japanese people don't like foreign things. They love foreign things. They just don't love the Xbox 360.

Microsoft isn't giving up! Today, the company revealed an internal reshuffling, putting Takashi Sensui, who heads up the Home & Entertainment division, in charge of a new Xbox 360 specific Interactive Entertainment division.

The Home & Entertainment division dealt with Windows and Office as well as the Xbox 360. The new Interactive Entertainment division will handle Xbox 360, Xbox Live and Kinect in Japan.

This comes as Sensui admitted that Kinect sales weren't as good as Xbox Japan had hoped. According to Sensui, Microsoft will once again try harder with Kinect, offering titles that should appeal to Japanese gamers.

【日本マイクロソフト】コンシューマーに特化した組織を新設、泉水氏はXbox事業専任に [オレ的ゲーム情報]

Top photo: ファミ通


Comments

    My student's can't belive that in Australia, the Xbox is as popular, if not more popular, than the PS3

      Hopefully not English STUDENTS

    When I was in Japan, I was wierded out that the most popular videogame device didn't seem to be the PS3, the Xbox... but the PSP. The games section for PSP's were huge, next to a large PS2 section, next to relatively smaller PS3 and tiny Xbox section.

    I can't imagine Kinect would be that sucessful in Japan regardless of the Xbox's popularity. There's simply not enough room in your average Japanese house for one!

      Yeah, I noticed that when I was over there last year - the PSP and PS2 each had more shelf space than the PS3 and 360 combined.

      Pretty much entirely thanks to Monster Hunter, it's totally bizarre.

    "Microsoft will once again try harder with Kinect, offering titles that should appeal to Japanese gamers"

    It'll be interesting to see how they go with that. So far they haven't even been able to offer any Kinect titles that appeal to WESTERN gamers...

    Good luck M$. I don't fancy your chances though...

Join the discussion!

Trending Stories Right Now