Microsoft Doubles Down In Japan

OK, in Japan, people don’t really buy the Xbox 360. That isn’t to say Japanese people don’t like foreign things. They love foreign things. They just don’t love the Xbox 360.

Microsoft isn’t giving up! Today, the company revealed an internal reshuffling, putting Takashi Sensui, who heads up the Home & Entertainment division, in charge of a new Xbox 360 specific Interactive Entertainment division.

The Home & Entertainment division dealt with Windows and Office as well as the Xbox 360. The new Interactive Entertainment division will handle Xbox 360, Xbox Live and Kinect in Japan.

This comes as Sensui admitted that Kinect sales weren’t as good as Xbox Japan had hoped. According to Sensui, Microsoft will once again try harder with Kinect, offering titles that should appeal to Japanese gamers.

【日本マイクロソフト】コンシューマーに特化した組織を新設、泉水氏はXbox事業専任に [オレ的ゲーム情報]

Top photo: ファミ通

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