Late last night, SEGA confirmed it would be closing a number of local offices in various territories. Among those territories, sadly, is Australia, meaning that the publisher’s local presence will gone.
According to SEGA, the move towards digital and away from the need to organise and shift boxed products was the reasoning behind the decision.
“Sega is entering a new and exciting phase that will position the company as a content-led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, said Jurgen Post, COO of Sega Europe.
“The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
It was only in 2007 that SEGA actually had a local Australian presence. We’ll be sad to see them go.
“The business is shifting so fast we had to make the decision,” said Jurgen Post, speaking to MCV. “It was inevitable: we couldn’t continue like we were before.”
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