We Want Battlefield To Succeed Says Infinity Ward Dev

Competition is good, I believe this. So do the developers at Infinity Ward. Whilst execs at EA and Activision seems intent on bashing each other's prize first person shooter franchise, the developers at Infinity Ward enjoy seeing what the folks at DICE can achieve.

In an interview with Games Industry International, Executive Producer Mark Rubin explained that there's a real camaraderie between all developers. Everyone has the same goal: elevating video games as a medium.

"[O]n a developer's side it's like, 'Oh, did you see that stuff they're doing? That's so cool!'" he said. "We could do something that's like this and that and we get excited about seeing that kind of stuff. So from a developer's side, it definitely pushes us [to do better]. But it pushes us in a — I don't know if other studios feel this way — but I hope in a sort of camaraderie type sense. 'Oh, those guys are doing awesome stuff. Let's jack up our game.' But not like two opposing teams. Rather, like the same team pushing in the same direction."

Mark Rubin also mentioned that success breeds success. If people like one video game, they're far more likely to invest in other video game experiences, so it makes zero sense to want to strangle competition — it should be encouraged.

It's a good point, and it's just a single part of a fascinating interview which discusses the Call of Duty dog (of course) and the reasons why Call of Duty is like an art film (I know what you're thinking, just read the interview and it'll all make sense!)

Call of Duty dev: We want Battlefield 4 to succeed [Games Industry International]


    "If people like one video game, they’re far more likely to invest in other video game experiences"

    So, a Call of Duty developer is confirming what EA and many other developers have been thinking for years? In order to be succesful they have to turn their games into Call of Duty?


    I think battlefield has all ready succeeded and has done so for a long time. its strange how the gaming industry has changed what successful means.

      Of course Battlefield AND CoD have succeeded already. What he means is success in the future/ongoing success, right?

    These articles make me constantly feel like the 1% of gamers that doesn't play CoD or Bf3

      Nah there's loads of people who don't play those games. They are incredibly popular though.

      Oh, a lot of gamers don't play those games. Talking about CoD specifically, the ratio of gamers to non-gamers playing that franchise is a lot lower.

    I'm part of waxlan, a Perth based Xbox Lan group....so picking up any mp games is a no brainer for me.....

    I am part of Fist Co, so leaving out of context self advertising is a no brainer for me....

    Last edited 07/08/13 3:21 pm

    These 2 games are a joke. All they do is mill the market for money. They can put hundreds of amazingly detailed cars in GT with two dozen high detail racetracks, but ActEA can only put 20 weps total in with 10 arenas the size of my bathroom. gg, Wouldn't want to use up new weps that could be put in the next game.
    Wouldn't want to let the community have the simple ability to create their own arenas a la Tony Hawk 2 or 3 or w/e.
    new game = actually dlc for old game. There's never a noticeable graphics upgrade so you know it's true.
    But at least they are considering splitting single player from multi, perhaps now things will 'get to the point', leaving out the fruit.

    That being said. Battlefield is the classier of the two.

    That kinda came across like they looked at others to see what was cool to copy :/

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