Kogan Announced A Sub-$1000 4K TV

In the never-ending surge to convince consumers to buy new TVs for some reason, 4k TVs have replaced the previous gimmick — 3DTVs — as the latest way to convince you to drop thousands of bucks on a brand new TV you (probably) don’t need. These 4k TVs, however, were priced solely for the rich and famous, until now.

Kogan has announced today that it will release a television at the 3840×2160 resolution for under $1000 Australian.

Ruslan Kogan, founder of Kogan announced the news at CES.

“There’s a lot of really exciting innovation here at CES and we want to thank the entire technology industry for helping to make the world a better place,” he said, in a press release.

“However, CES shouldn’t be just about technology that the average person will never see or could never afford.

“We want to make the latest technology more affordable for everyone, which is why we’ve designed a 55” Ultra High Definition Smart LED TV for under $1000.

“The real innovation here is the price. Generally it’s Australians who look at prices of technology overseas with envy. For once, it’s now the rest of the world looking to Australia, wondering when this Kogan TV will be available in their country…stay tuned.”

It all sounds a little too good to be true, so I’m guessing it probably is. Resolution should, of course, be front and foremost when thinking about buying a new TV — but is there really that much 4k content out there? The PS4 and the Xbox One sure as hell won’t be playing 4k games any time soon and terrestrial TV is still stuck on 720p.

A sub-$1000 4k TV sounds tempting, but I’d rather spend a little more and get a great big Panasonic Plasma that runs at 1080p. That’s just me.

But Luke Hopewell over at Gizmodo Australia had a quick go with the TV over at CES and he reports that the TV is actually pretty nice! Happy to be wrong about this one for sure.

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