But, then again, doesn't everyone? Often we see bloggers and YouTubers stream games. I don't recall ever seeing a Sony exec do it before. Then again, I haven't really been paying attention.
In this video, Shiro Kawauchi, the head of Sony Computer Entertainment Korea, streams himself playing Bloodborne -- and dying a whole bunch.
The video is in Japanese (with Korean subtitles), but if you want to see the universal language of dying a lot in Bloodborne, skip ahead to around 4:30 minutes in.