Imagine a bus. A dream bus if you will. A bus that drove you from Sydney to Melbourne and back again, so you could attend PAX Australia.
Imagine, inside this bus, Star Wars: Battlefront. An opportunity to just sit in the bus and play Star Wars Battlefront for the whole 9-10 hour trip.
Seriously: that's happening. EA Australia are actually doing this. They are creating a Battlefront Bus. To drive people to PAX Australia in Melbourne. This is happening. In real life.
What does this bus look like, what is going to be like onboard? EA Australia told us that concepts are floating around, but nothing final yet. Here's what we know so far.
-- It's part of a competition that you can enter here. -- There are 20 spots on the bus. 10 competition winners and 10 plus ones. -- The competition winners will also get two-day passes and accommodation paid for. -- The game will be played on the PlayStation 4. On a bus. -- The idea is for the bus to create the "ULTIMATE STAR WARS BATTLEFRONT EXPERIENCE". I have no idea what that will be or what that looks like. Probably it will involve playing a lot of the game.
"There is no better way to get to PAX Australia this year," said Craig Auld, Head of Brand Marketing, APAC. "This will be the ultimate road trip for fans with plenty of Star Wars entertainment onboard, including Star Wars Battlefront which will be on the PlayStation 4."
This is bizarre. But probably in a good way. A 'Battlefront bus'. It makes zero sense yet makes all the sense in the world. To be honest, it's Battlefront. People are excited about this. They can kinda do whatever the hell they want with it.