After Watch Dogs launched a little undercooked, I had a bad feeling about The Division. Delays, huge ambitious concept, combine that with the fact Ubisoft has been on a bit of a bad run lately — it all added up to The Division not really hitting the mark.
But if the numbers are to be believed, The Division has been a monster success.
It's always wise to be wary of numbers that come directly from a press release or an official website, but it's difficult to argue in this case. The Division has made US$330 million in its first five days of release. DAYS.
According to Ubisoft itself, The Division is its fastest selling game ever. Considering this is a company that's published multiple Splinter Cell and Assassin's Creed games, that's a pretty big deal. That US$330 million number — it also places The Division as having the best opening week of new game franchise ever.
These are estimated numbers at this point. Ubisoft states the numbers are a combination of "GFK Chart-Track, first parties, retail customer sell-through and internal estimates" — but there's the anecdotal evidence. Every goddamn person in my PS4 friends list is playing this video game right now.
I wonder how it's all going to play out. Will it have the same issues as Destiny in the long run? Is Ubisoft prepped to support this game in the way it needs to be supported? Time will tell but, for now, The Division has been a dramatic success for Ubisoft.