Watch the video. Then read this. Watch the video again. Then read this. Now, go watch... OK, OK, I think that's quite enough. This isn't the first time the flagrant fragrance Old Spice has employed games as a marketing tool and going by its latest effort Old Spice Youland, it likely won't be the last.
Look, I really want to tell you what it's all about, but I can't. The best I can do? It's Double Dragon meets Road Rash meets Ice Climber meets... insanity? Yes, that sounds about right.
It also features more animated pectoral action than Hercules Returns and that's saying a lot:
On a more serious note, the game itself requires Facebook and looks like it draws from your photos to add customised faces to the game, so if you're uncomfortable with that idea (I can't blame you), then give it a miss.
For everyone else... let us know how you go.