The shot tracks the beginning to the end of a session with make-up artist Maja Felicitas, who doesn't just add blood and hair colour, but as you can see from the transition to the third and fourth pic basically cel-shades his face (pay attention to the nose!) as well to give it a more illustrative appearance.
Just so you know that the effects weren't limited to his head, here's Maul showing off a lot more of Maja's work on his torso. And, yeah, his own work as well; with an entire Witcher calendar planned for 2017, Maul decided to get in shape so he could rock Geralt's shirtless look as well as his outfits.
Please note that the calendar contains a warning about "slightly hot and erotic photography", and an advisory that "If you want to buy this calendar, you should be able to stand nipples".
I can't think of a more fitting way to advertise a Witcher calendar.