Developer Delivers Expletive-Filled But Correct Rant About Xbox Series X’s Dumb Name

Developer Delivers Expletive-Filled But Correct Rant About Xbox Series X’s Dumb Name
Screenshot: The Game Awards, Fair Use
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Game director Josef Fares is known for his penchant for saying whatever’s on his mind unfiltered. Also cursing a lot. “Fuck the Oscars,” he notably said back during the 2017 Game Awards. Now he’s back, this time roasting the Xbox Series X/S’s mind-numbing naming conventions.

In an interview over at IGN, Fares was asked about whether his upcoming game, It Takes Two, a platformer about a married couple dealing with relationship issues, might have been more ambitious had it been developed primarily for next-gen consoles. “But to be honest with you, they came in so late in our production–of course it’s going to look better on PS5 and Xbox Series X, but we didn’t really have the time to adjust them and make the PS5 version special, or the Xbox blah blah…whatever they call the Xbox Series,” Fares said.

I Can’t With These Confusing Xbox Names

With the price of one of the next-generation Xbox consoles confirmed and the other one likely forthcoming as Microsoft and Sony’s big game of next-gen pricing chicken drags on, there needs to be a frank discussion about the names of these consoles. A discussion wherein I sit down with Mr. Microsoft and ask a simple question: What the fuck?

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Then the F-bombs started dropping:

That’s a fucking confusing name. What the fuck’s going on with Microsoft? They’re losing it, man. What the fuck is going on? Like Series S, X, Mex, Next. I mean, who knows this? Come on. Madness. Call it the Microsoft Box and that’s it. I don’t know. It’s a total fucking mess. Trust me, even them, they’re confused in their offices. What is this X, S…I don’t know, what the fuck.

Fares is of course 100% correct and only saying what we’ve all been thinking since Microsoft first revealed its plans to trick confused consumers into buying older, outdated consoles. For anyone who doesn’t live and breathe video games — and let’s be real, some of us who do — The Xbox One, Xbox One S, Xbox One X, Xbox Series S, Xbox Series X nomenclature is extremely confusing. People thought Nintendo’s Wii U name was a trainwreck, but the Xbox Series stuff is way worse. Just wait until Microsoft tries to release an Xbox Series X Pro.

Microsoft seems to even agree somewhat. “On the pronunciation capability of S and X, I kind of agree they’re not the easiest words to enunciate or letters to enunciate completely, but I think it’ll be pretty obvious when someone goes into the store,” the head of Xbox, Phil Spencer told Kotaku in an interview last fall, adding that the company was relying on the different prices of its consoles to help people shopping online or at the store to tell them apart.

Hopefully the tech giant eventually admits its mistake and decides to just call its next console the Xbox 6 or Latest Fastest Xbox, 2024 Edition or something. 


  • I find the worst part is how annoying it has become to do an online search for anything related to a specific Xbox version.

    Without a standard abbreviation (eg. PS5) you have to search using a bunch of terms that are common across multiple generations with the only point of difference being the word ‘series’ which isnt exactly a unique proper noun for identifting what you want.

    Its just messy. They needed to cut their losses and start a fresh naming convention with the intention of numbering them.

    • this seems reasonable. i personally dont think the names are confusing. i can see how they would be to non savvy individuals, but the rest is hyperbole at its finest. but you are completely right it will totally mess with internet searches, at least without including a whole bunch of modifiers to the search terms.

    • To be fair Sony could stand to be a bit more creative to help set their generations apart. With the exception of the Wii U which was a mess on a lot of fronts Nintendo’s random naming hasn’t caused them huge problems. NES, GB, SNES, N64, GBA, NGC, DS, Wii, Wii U, Switch. Wasn’t hard to keep track of and they all paint a very specific picture of their generation. It’s Microsoft’s specific brand of weirdness that puts them in this position.

  • I get that the Xbox is always 1 generation ‘behind’ on Playstation as the original Xbox went against PS2, so when it came to the second Xbox, had they called it Xbox 2 and Sony was touting the PS3 it would’ve seemed they were behind, but hey, just make up a number and go with it MS. Pretend the One X was your ‘Xbox 5’ and go with Xbox 6 next time..

  • I just hate the opportunity they missed with the 360 naming convention. Like why not go from 360 to 540 to 720 to 900. That would have worked so well…..

  • ” adding that the company was relying on the different prices of its consoles to help people shopping online or at the store to tell them apart.”

    Wow. If you’re relying on the product’s prices to tell them apart, then you really REALLY dun goofed with the name.

    • really? im sure there are others out there like me that when browsing items for sale will sort them via price, high to low (or vice versa) to differentiate products they are unfamiliar with. im not even looking at the names at that point.

  • As much as I hate to admit it the name is growing on me and there hasn’t been as much confusion as I thought there would be. So far on Google it’s been a bit annoying with accessories that exist for both XBOX One and XBOX Series but in store I’ve never called it by name. It’s just ‘new XBOX’ in conversation.
    However with games One/Series part hasn’t been super relevant anywhere else. I’m not after the Series X/S version of Hitman 3 I’m just after the XBOX version of Hitman 3 so it’s all sort of consolidated anyway.

    Although even if I do end up liking it we’ll be straight back here with the next XBOX. Would have made sense to at least call it like the XBOX Platinum Series X/S/etc (I assume ProX and maybe UltraS are on their way). Then it becomes the XBOX Series when you’re talking about the family, the Platinum when you’re talking general and the Platinum X or S when you’re talking specifics, and you can replace it with the Diamond Series when the time comes.
    Gamers love stupid hardware series names after all. A serious, successful company called their product a Ryzen 7 3700X and we were like ‘yep, I’ll take one of those’.

  • They’ve now standardised the S/X thing, which is good for the future. If people know that S is the budget and X is the premium model, they’ve at least solved half of it. They just need to work out a generational naming convention that is memorable. “One” and “Series” are not going to cut it.

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