GameStop Apologises For Deus Ex Coupon Removal With Gift Cards

Hoping to assuage customers angry over having their games opened and rifled through prior to purchase, GameStop is offering everyone that purchased the regular edition of Deus Ex: Human Revolution for the PC a $US50 gift card and a Buy Two, Get One Free used game purchase. All better now?

Even the most hardcore GameStop devotees found it hard to support the retailer earlier this week, when it was discovered the company had ordered employees open up copies of Deus Ex: Human Revolution for the PC prior to sale, removing the coupon for OnLive, a streaming game service that will soon be in direct competition with GameStop’s own streaming service. According to the retailer, publisher Square Enix included the coupons without consulting GameStop, and the company could not suffer promoting the competition through the sale of Human Revolution.

The fallout led to a recall later that same day, with Square Enix agreeing to take back unsold copies of Deus Ex and shouldering some of the blame for the whole sordid affair.

Now GameStop wants to make things right. According to an internal email that has since been verified with retail locations, anyone that purchased a copy of the regular PC edition of Deus Ex: Human Revolution from GameStop is entitled to a $US50 gift card, as well as an offer to buy two used games and get one free. Customers that purchased the game via the online store are included, and both they and members of the retailers Power Up Rewards card program will be notified via e-mail of the offer.

Is this enough to placate jaded customers, or has GameStop dug themselves too deep a hole?


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