Today is Super Smash Bros. Ultimate‘s big release day. People in Japan are definitely keen to get the game. Interestingly, there were also lines were for the newest Pokemon card expansion set.
At the Akiba Yodobashi Camera in Tokyo, one of the biggest electronics shops in the country, there were around 20 people at 6:00 am. That’s not many considering how much business that store does. Still, don’t read too much into that.
ヨドバシAkiba
ポケカ&スマブラ列??
20人くらいかなー pic.twitter.com/nnhWEpp1hQ— めざせリザードンマスターザッキーTL38 (@fire87Charizard) December 6, 2018
Website Inside Games visited the Akiba Yodobashi Camera in Tokyo at around 9:00 am this morning and asked those at the front what they waiting to buy. The reply was the new Pokemon Card set. That reply was common among those waiting.
『大乱闘スマッシュブラザーズ SPECIAL』発売日当日の秋葉原は、ポケカ勢も入り乱れての行列に!https://t.co/g6HanzOtP3
— インサイド@ゆるふわゲームメディア (@INSIDEjp) December 7, 2018
Today the latest expansion, Tag Bolt, for the Pokemon Sun & Moon card game was released in Japan. Earlier this spring, Kotaku reported how Pokemon expansion card set Super-Burst Impact sold out at launch. The cards are experiencing a new surge in popularity with older players who grew up with the analogue game.
[referenced url=”https://www.kotaku.com.au/2018/09/new-pokmon-card-set-selling-out-in-japan-drawing-long-lines/” thumb=”https://i.kinja-img.com/gawker-media/image/upload/t_ku-large/dtumupvz8hjhv82mdlct.png” title=”New Pokémon Card Set Selling Out In Japan, Drawing Long Lines” excerpt=”Today, the latest Pokémon expansion card set Super-Burst Impact went on sale in Japan. Long lines formed, and there were reports of sellouts.”]
People were most certainly waiting for Smash Bros. Below are photos of the Yodobashi Camera in Shinjuku.
秋葉原には及ばずも―『大乱闘スマッシュブラザーズ SPECIAL』発売に新宿のショップも盛況https://t.co/Jl8ZjzyXrD pic.twitter.com/wDGwu3xDrZ
— インサイド@ゆるふわゲームメディア (@INSIDEjp) December 7, 2018
At the Yodobashi Camera in Kyoto (above), there appear to be separate lines for Smash and Pokemon. Watch Cheesemeister‘s live stream of the Kyoto launch right here.
Here’s the line at Kyoto Yodobashi. #SmashBros #NintendoSwitch pic.twitter.com/WoDM1TKgmL
— Cheesemeister (@Cheesemeister3k) December 7, 2018
In the past, retail lines were a good indicator of a game’s popularity. It’s increasingly difficult to judge game releases by looking at lines. Shorter software lines are no longer a sign of lacking popularity.
On the contrary, with easy digital downloads, shorter software lines are simply emblematic of the times. (Even with online ordering, I still think gauging Japanese retail lines can be helpful for foreshadowing hardware sales.)
I checked over at Bic Camera, which opens at 10 am, and there’s no line. Further, it seems that the line at Yodobashi was for Pokémon cards. =/ pic.twitter.com/120hdRGnHy
— Cheesemeister (@Cheesemeister3k) December 7, 2018
No #SmashBros line in Okayama, either. https://t.co/ZYVc8KAZC0
— Cheesemeister (@Cheesemeister3k) December 7, 2018
At some places, the Sun & Moon Tag Bolt expansion set boxes were one per person, and the Premium Trainer box was in such high demand that customers had to enter into raffles for a chance to buy.
12月7日発売 ポケカ タッグボルト、ピカチュウ&ゼクロム デッキケース デッキシールド 午後1時より通常販売いたします!
タッグボルトは、お一人様1BOXまで、プレミアムトレーナーボックスは当選者のみとなります。
金土日、それぞれ20BOXの予定です。#ポケカ pic.twitter.com/p6dEaaHaia
— (株)メモリーコーポレーション (@memory_corp) December 6, 2018
高蔵寺 アピタ サンマルシェ トイザらスの ポケカ ポケモンカード トレーナーズボックス 抽選結果 です(検索用)。皆さま確認に行くのがめんどくさいよって人はご覧ください。 pic.twitter.com/tm7oZK8bvu
— ゆうびんや@ポケカ初心者????名古屋 (@u_binya_3) December 7, 2018
As Inside Games pointed out, it seems as though folks who want to play Super Smash Bros. Ultimate right at release buy the digital version instead of lining up for hours at retail. One customer, however, said he had a preorder but was so excited to play, he waited in line regardless.
Since Pokemon cards are tangible retail products, fans have no choice but to wait.
ポケカの沼にはまった男 pic.twitter.com/24j9hTOwXh
— アーサー (@Arthur81883112) December 7, 2018
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