Look at those smiling faces. They have had their difference in the past, but now they have bonded over the shared trauma of being stuffed and sold to children at the mall. Bowser and Mario join Yoshi, Toad, Luigi and Peach in Build-A-Bear's new Super Mario collection this weekend.

With the October 26 release of Thor: Ragnarok, the most exciting Thor film since 1988's The Incredible Hulk Returns TV movie, the folks at Build-A-Bear gird their cuddly line-up for battle with a US online exclusive team of Marvel's mightiest god and monster.

Build-A-Bear is killing it with their Pokémon line.

Designing a licensed stuffed animal is tough enough when you don't have to worry about it being stuffed and sealed by retail employees. While he's a little frumpy, Build-A-Bear's Sonic the Hedgehog is filled with love, so he gets a pass.