marketing
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What Happens When A Game Runs Out Of Marketing Money
Mobile puzzler Dragon Academy didn’t have millions to spend on cinematic trailers and E3 booths. Indeed, it ended up with a marketing budget of…$11.13. What can you get for $US11.13? Some stupid Vine videos, that’s what.
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Turns Out A Lot Of People Have No Idea What The Hell A Wii U Is
Last night, an Australian TV commercial for the Wii U came on. My wife looked at it, then at me, then back at it, then at our Wii, before finally asking “wait, don’t we have a Wii? What’s this?”
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If THQ Gets Its Way I’ll Be Dead In Five Days
THQ’s media relations folks sent me a furry hat that’s too small for my head. Now they’ve signed my death warrant.
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The Biggest Name In Teddy Bear Horror Returns Later This Year
When the bears of Perfect Island neglect to invite Naughty Bear to their island resort holiday, amazing advertising ensues. Oh, and a new Naughty Bear game coming to Xbox Live Arcade and the PlayStation Network later this year. But man, that advertising.