See Games Differently
See Games Differently
Michael Ephraim
The PlayStation 4’s global turnaround in terms of sales, branding and strategy has been dramatic. The PlayStation 3 was the console that “only did everything”. The PlayStation 4 is “for the players”. What was behind this change? And how has it affected the bottom line for Sony in Australia? We…
Screenplay has a great interview with Sony Australia’s Michael Ephraim discussing, among other things, the uptake of 3DTV and the difficulties facing the 3DS. He also revealed that Sony’s swish PlayStation 3D display, which allows gamers to play split screen games on a full screen via 3D glasses, will only…
Over 40 guest speakers, including Brendan O’Connor and Michael Ephraim from Sony have been confirmed to speak at Gametech, Australia’s first major business forum for the video games and interactive entertainment industry, which takes place at Luna Park on the 21st and 22nd of June.
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