AU Diary: E3 Is Not For Me

I’ve never been to E3. That’s pretty unusual for someone who’s been working in the industry as long as I have. Ten years, and never once have I been summoned to the LA Convention Centre.

Thank god.

E3 looks like fun from the outside. You get to play some games, see Miyamoto do his adorable developer act, conduct a few interviews — how hard could it be?

Very hard, as it turns out. I’ve seen the faces of men and women eaten alive by that convention: hair uncombed, beards unshaven, their expressions hollow and dead. I tell you friends, I have heard tell of lines a mile long, of greasy behemoths consuming dubious hotdogs by the fistful, of missed opportunities and bad hang overs. These tales paint E3 as a pulsating neon-lit pit of misery that should be avoided at all costs.

So next time you see all the cool stuff coming off the showfloor and you think “I wish I was there”, stop and reflect a moment, and ask yourself — do you really?

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