Wait, what. The David Fincher? The David Fincher who directed incredible movies like The Social Network, Fight Club and Zodiac? He’s helping 343 Industries produce the Halo 4 launch trailer? Man, I’ve never been more excited for a piece of marketing collateral in my life!
Just for the record, David Fincher isn’t directing the trailer, he’s producing it and letting Tim Miller direct, but Fincher’s involvement is a real testament to the power of the Halo brand, and its place in popular culture. Pretty incredible.
“I’m excited about the opportunity to direct the ‘Halo 4′ launch trailer in creative partnership with 343 Industries and David Fincher,” said Miller, an acclaimed visual artist who worked on Scott Pilgrim vs The World. “Halo is one of the most iconic sci-fi universes, with a depth that allows for amazingly cinematic and emotionally riveting stories. The chance to tell a story that explores never-before-seen facets of Master Chief’s journey is an honor. Our goal is to deliver a blockbuster, Hollywood-quality trailer that raises the bar for the award-winning legacy of live-action ‘Halo’ storytelling and gets fans stoked for the return of Master Chief.”
The trailer is set to make its debut on ‘Late Night With Jimmy Fallon’ on October 18.
“As a studio, we’re incredibly excited to be working with one of Hollywood’s most acclaimed directors and one of its top visual effects leads to bring our creative vision for the launch trailer to life,” said 343’s Frank O’Connor. “Their involvement is a testament to the significance of ‘Halo’ as a pop culture touchstone, and we think fans are going to be blown away when they see the final piece.”