It’s the second week of 2011 – you have an intestinal tract lodged with roughly five pounds of beef and turkey. Your stodgy gut is taking on a bizarre ‘dome-like’ appearance. You have a headful of resolutions you’ll most likely never keep – seems like the perfect time for Ubisoft to prey mercilessly on your insecurities with Your Shape.
And prey they have, with a handful of things – perhaps most cleverly they’ve hit straight to the heart of your weaknesses with a “New Year New You” programme, to “get you in shape after Xmas and New Year celebrations”. And to compliment this they’ve created a free iPhone app that let’s users “view and manage their Your Shape profile and stats on-the-go, allowing them to quickly and easily track how many calories they’ve burned and monitor progress made towards their fitness or weight loss goals.”
It’s like they know! They know I’ve been looking in the mirror with a little sad face, trying to suck in my gut. It’s like they know I’ll be tempted to spend 400 Microsoft points on DLC I’ll most likely never use!
Curse you Ubisoft. You’re going to guilt me into exercise, aren’t you?