Is The Zune Gone For Good?

Microsoft's attempt to dethrone the iPod, the music, movie and video game-playing hardware known as the Zune, may have just been put out to pasture. Bloomberg reports the Zune HD, introduced in 2009, will be the last of its kind.

Bloomberg blames the demise of Zune hardware on "tepid demand", with Microsoft focusing its efforts on bringing the Zune distribution platform - selling movies and music via digital distribution - to other platforms. Zune services are already available on Windows, Xbox Live and Windows Phone 7.

Microsoft offered the following statement about the Zune's fate.

"We have nothing to announce about another Zune device - but most recently have introduced Zune HD to Canada via Zune Originals store and remain committed to supporting our devices in North America. We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms."

Microsoft released a small amount of Zune HD-only games after adding the function to the platform, including variations on Project Gotham Racing and Audiosurf.

Rest in peace, Zune, and so long to the social.

Microsoft Said to Stop Releasing Zune as Demand Ebbs [Bloomberg]


Comments

    Sad if true - I've been hoping they'd release them down here for a few years now.

      It vexes me that we need the software for WP7, but the marketplace doesn't work in AU.

      You can buy them in Aus, just not via Zune Originals and prob not official,

      I irdered my one from Zune originals while i was over seas :) Sad to hear this news but i dont see why they need to killl it off.

    All i have to say it its stupid how MS will push a product in 1 market and pretty much give up after that..

    "well Apple has a strong market here don’t they, well time to move on to the next market,"

    If MS would pull their finger out and get things like the Zune Pass down here it would have a fighting chance against apple...

    But i guess MS is trying to take on this many markets at once they just can’t handle it...

    I love my Zune HD i got and i was keen to see if a new Firmware update would allow the digital radio in AUs to work, guess ill never find out of this is true :(

      I guess part of the problem is that selling music is hard.

      As a digital distribution platform, you're making copies of the music when customers make purchases, which requires a license from the relevant publisher. Those licenses often only cover selling to a particular region (partly because the license comes from a regional subsidiary of the multi-national label), so this work needs to be redone each time they expand to a new region.

      So while they might have the music catalogue available and the software ready to run the service, there would be quite a lot of work to launch a subscription music service like Zune Pass here.

    Digging through my emails, I found my receipt:

    date Wed, Apr 2, 2008 at 7:50 AM
    subject You Won eBay Item:ZUNE 80GB BLACK 2nd GENERATION HPA00001WIRELESS SHARE

    So it's almost three years of Zunership, and the time has flown by.

    And even though the hold switch is a little messed up and there are more than a couple cracks on the body, it still works like a charm.

    The Zune software is smarter than most (renaming or moving songs doesn't cause the library to freak out) and even though it wasn't updated frequently, the device's firmware is fairly solid.

    The sound quality is great, the interface is cool and the ability to execute XNA (C#) code on it is nothing but a plus.

    Zune, thanks for all of the great times.

    I salute you.

Join the discussion!

Trending Stories Right Now