Remember a couple of years ago, when they tried to make E3 a more sedate affair, without the flashy lights, scantily clad women, and overall spectacle of past shows? THQ says screw that noise.
THQ's Saints Row the Third team pulled out the bikini-wearing manual labour and the " I Heart Rim Jobs" t-shirts this week, setting loose their photographer to take shots of various female body parts. This will make you want to purchase and play Saints Row the Third.
As far as marketing stunts go, it's at least more appropriate than the Erin Brockovich bikini car wash of 2000, though not nearly as hot.