Despite Hacks, Sony Is Still Asia's 'Most Valued Brand'

It's lost billions over the past few years and been publicly shamed by one of the world's biggest ever online security breaches, but according to a survey across ten markets Sony is still Asia's "most valued brand".

The results are part of the TNS Top 1000 Asia-Pacific Brands survey, which polled 3300 people between the ages of 15-64 to ask their most "valued" brands in a range of categories including fashion, phones, TV sets, etc.

That's part of the reason Sony won out, as it could be voted for in a whole range of categories, while some other big brands that may only make cars or clothes could only be voted for in one.

The other reason? Despite recent setbacks, the Sony brand still carries a lot of weight in Asian markets. Thomas Isaac, from survey conductors TNS, says, "In most Asian countries, the man on the street has not heard of Louis Vuitton, but he has heard of Sony."

Other brands making the list include Samsung, Panasonic, LG and Canon, while some non-Asian companies making the cut include Chanel, Rolex and BMW.

Noodles and Electronics: Asia's Most Value [WSJ]


    A company like Sony will never lose full brand-loyalty over something that would affect the minority of it's consumers. However, take away everything else Sony produce and redo the survey, methinks it'd be a different story.

    I doubt there will be much difference. You underestimate the brand-loyalty power of Asian nations and their affection to Asian corporation.

    Japan probably has the strongest national pride and preference to Japanese products above all, Taiwan rates Japanese goods as a definition for 'high quality', Korean are also loyal to its numerous national corporations, and China has enough of 'homebrand' knock-offs to create their own markets.

    Even if you just rated gamin products (and surveyed the gaming community), Playstation and Nintendo will still trump XBox.

    "It’s lost billions over the past few years and been publicly shamed by one of the world’s biggest ever online security breaches"

    Because intelligent people see past media "beat up" comments like this, using understanding and logic.

    That is why they are "still" Asia's most valued brand. Give me one good reason why they shouldn't be.

      Actually that's not a media "beat up" comment. That's something that is true and not a good thing for any major corporation.

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