Three Major Australian Retailers Will Not Be Stocking The PlayStation Vita [UPDATE]

Three Major Australian Retailers Will Not Be Stocking The PlayStation Vita [UPDATE]

Bad news has come for bargain hunters in the lead-up to the launch of the PS Vita: Big W, Target and K-Mart will not be stocking the Sony handheld console.

Big W and Target said in emails they did not rule out stocking the console in the future, but they will not be available at launch.

“At this stage we are not stocking the PlayStation Vita, however it may be something that we stock at a later date,” read a statement from Big W and Target. K-Mart stated they will not be stocking the PS Vita at all because they are leaning towards products with lower prices.

It is unclear at the moment whether the retailers have made a choice to not stock the handheld console or if Sony has played a role in this. Sony Computer Entertainment Australia has gone on record with Jason Hill from the Sydney Morning Herald as saying that the Vita is “clearly targeted at the core gamer”. It is uncertain if this means that Sony only wants the Vita to be stocked at specialty retailers and excluded from department stores. Whatever the reason, the Vita not being visible at these three retailers is a strange move. Curiously, citing the cost of the Vita as a reason for not stocking it holds little water when the iPad is sold at these stores now, at a much higher price point than even the most expensive Vita SKU.

A secondary repercussion of this move is that gamers will be affected when it comes to looking for the best price for the Vita, with fewer stores fighting it out to offer competitive prices. Big W is especially known for not releasing prices on new devices up until release day and undercutting everyone. Without the discount chains, punters will be left paying whatever EB, GAME, JB and other retailers charge.

Sony has also dropped the price of the 3G Vita by $30 to $419.95 (when purchased with a Vodafone sim card, from Vodafone) just a week before launch. The price of the Wi-Fi unit remains unchanged at $349.95 — that’s same price the Nintendo 3DS launched at before the price was dropped after its terrible launch performance.

We have contacted Sony for comment and will update when we hear from them.

The Vita launches next Thursday in Australia. How does this move affect your Vita purchase? Will you be getting one?

UPDATE: Sony has responded to the news with the following statement:

For the launch of PlayStation Vita in Australia, with the specific target market being the active gamer we have chosen to launch the console with a focussed retail channel strategy across national specialist game and specialist technology retailers.

There is a long term vision for our revolutionary new hand-held platform, in the same way we had a long term vision for PS3, and anticipate that in line with this we will broaden channel distribution in the future.


  • Awww mannn..
    I want this thing to succeed sooo much, but with the big 3 dropping out, it looks like that won’t happen.

      • I work at one of these retailers, I assure you most parents don’t even know EB/GAME exists and they always assume that we’re cheaper even if we’re not.

        And parents make up the majority of a console’s sales since they’re buying it for their children.

        • Exactly, this.

          Plus most people who play games know that they can usually find it cheaper at these stores if they have to.

          Believe me, this will affect sales greatly.
          I suggest you familurise yourself with how markets work with technology based products, Alinos.

          • I am not so sure it will affect sales that much. I have been to all three major game retailers (GAME, EB, JB) and they have all reached capacity for their pre orders of the vita console. Whilst Big W etc might usually be cheaper, they usually don’t stock nearly enough supporting accessories or games, which are the life blood of the system.

            My bet is that the console is picked up by the hardcore at launch, and when an inevitable price cut occurs (right before Christmas), Big W and the rest will start selling it at a low price for the masses of parents sufferring with the their childs screaming ringing in their ears.

          • LOL, this won’t stop success. It’s a setback, but a small one. I look at game stores or at last resort electronic stores(Dick SMitch, etc.) Never Big W, and NEVER K Mart… That place has some really bad prices COUGHLEGOPRICESCOUGH. GAME Launch in UK went well, so i’m not TOO worried.

        • I’m having trouble imagining many parents buying a VIta for their children. I mean I’m sure there’ll be some, but the Vita console and it’s games aren’t aimed at children, much like the PSP wasn’t.

          They’re more likely to want a DS/3DS.

          • Also, no insult to your employer of choice, but of course the parents you see in your store don’t know EB/Game exists. They probably wouldn’t be there if they did.

            Aaaaand that sounds bitchy on screen, but it’s not intended that way, I assure you.

          • You’re trying to make it sound like the psp was more mature than the DS, which isn’t true. PSP was filled with badly made kiddy anime jrpgs.

          • The inclusion of such games (kiddy anime jrpgs, as you put it) doesn’t make the entire system (PSP) and it’s library kiddy or less mature than the DS. That sounds like more your personal opinions of a single genre of games and using that to condemn the console itself.

            The DS had so few ‘serious’ or ‘mature’ games I could likely count them on one, maybe two hands. The PSP had dozens, if not more. So I’m saying the PSP was more mature than the DS., and I’m going to have to wholeheartedly disagree with your opinion the PSP wasn’t more mature than the DS.

            I own a PSP, a DSi XL and a 3DS, for the record – I’m not saying the PSP is better or worse, but more mature? Definitely.

          • The thing that needs to be taken into account is that, well, most kids don’t want to play kiddy games. I know that when I was in school the most child-friendly series I played was Pokemon or Zelda, mostly I was playing Counter-Strike, Halo, Battlefield, etc. All ‘hardcore’ games/franchises.

            It’s only now that I’m in university that I’m discovering the joy of the Kirby series, or Professor Leyton, or the many other games that aren’t actually children’s games, but that I discounted because of the graphics.

        • Which doesn’t lead to the Vita being a failure.

          maybe a commercial failure in Australia. But my point was more that 3 retail chains in Australia not stocking the Vita isn’t going to have a huge effect on the Success/Failure of the console.

          Yes lot’s of people don’t know EB/Game exist, Though JB they most likely will. But the thing is that the Vita at the moment isn’t really the most buy this for your 10 year old thing around. And i’m not sure that trying to go after that market would be that useful considering that those kids probably just got a 3DS for Xmas

        • Which is a whole 10 months away when the console releases. A lot can change in that time. At the moment i would guess the retailers are playing it safe. Generally they slash the price on the console and move a ton more games(where the profit is anyway).

          But with the cheaper digital component of the Vita they might merely being cautionary.

    • The Big Three are not “Dropping Out”. We wanted to stock these but they have been made exclusive by the sellers from Sony. We have no option.

  • Those video games. They’re for kids. And kids don’t have that much money. iPads are for serious business types with responsibilities and stuff.

    • To be fair, and it’s an obvious point, The iPad does have much broader (not saying deserved, mind you) appeal than the Vita.

          • Or, [controversial opinion] there’s nothing like well-designed user interfaces and functional software that is a pleasure to use[/controversial opinion].

          • I don’t see why it should be controversial but judging by other comments I’ve seen around here, supporting a gaming laptop or an Apple device or a console game is controversial.

          • I own an Alienware laptop, work for a major bank and vote Liberal.

            It’s the Axis of Evil!

  • Yeah i Put this on TAY the other day, where i live there is only Big W and a speciality games shop who would sell the wifi version for 400 and the 3G for 500 so it throws my plans completely. I really would like one at launch but it looks like thats not going to happen. I’m think i may order from GAME, you get ridge racer with it. Not that i want ridge racer but het frees free right?

    • You can always trade RR in to knock the price of the console down a bit. I done that with a ps3 bundle recently at Game.

  • Ouch any hope for a $300 or less Vita just went out the window, maybe Dick Smith but I think tose stores are winding up or closing soon.

    • Gutted. Utterly gutted.

      On the plus side, i’ve already entered, lik, three comps for one of the bloody things!
      *fingers crossed*

  • Yeah, I’m officially waiting for a few months now… Hopefully when Big W finally do get it they can do a nifty bundle that includes Uncharted!

      • They definitely have similiar agreements – I’m more proposing that the they have decided only stocking the wifi version wasn’t worth it following reports of preorders in Japan. They may also have really strict agreements that don’t allow any of the units. I’m really just speculating – I’ll take other theories.

        The other possible theory is they don’t think the unit would sell. Given their market position its totally implausible that Sony didn’t want them to stock it. If that were true, the entire board should be dismissed for incompetence.

  • Wow, I did not expect this. Not even the WiFi version… It seems like a really weird move. If I was planning on getting a Vita I’d probably be a little annoyed. 😛

    Kmart/Target/BigW are usually the places that I check prices before buying anything. If Kmart wasn’t selling the 3DS for $288 (cheap for the time) I probably wouldn’t have even bought one at launch.

  • And that is the death of the Vita down under (well now it has no chance of expanding its audience a little outside of core gamers because it is now going to only be stocked by speciality gaming stores).

    A bad sign…. Still looking forward to picking up a 2nd gen Vita though if enough quality games are consistently being released.

  • After looking at the prices for a 3g model plus the costs of actually using it i’m going to say no

    The price is much to high for a handheld system that does not have alot of games. I bought my psp slim at launch and while i had up until the end of 2010 i only ever used it for music and videos, games were just a bonus.

    • I went with a local 3G model for two reasons

      a.) I’m going on Pre-Paid (so I control if I want 3G or not as opposed to a plan)
      b.) All the whistles and bells…GPS being in the 3G Model…Sure I probably won’t use it but you never know, something might make use of it one day

      (and this is the big one) c.) Because if the 3G model sells terribly then I think it will be abandoned by Sony…I honestly believe this, if the WiFi model is the preffered choice then I think by the end of the year they will abandon the 3G model and go back to One SKU. So In that case, I’m getting a 3G model whilst its still in exsistence. (but I could be wrong here)

      • I’m puzzled why anyone would want the 3g version anyway. Apparently you cant play multiplayer on the network or do 20MB downloads which really just leaves browsing, stats checking and other functions a smartphone can perform equally well. The salt in the wound is that a ssmartphone can tether its (non-vodafone) 3g to the wifi model and bypass these restrictions .

  • You guys can’t have Vooks reporting on PlayStation. It’s a conflict of interest. Daniel clearly has a financial (and a personal) interest in seeing the Vita fail and Nintendo products succeed.

  • Makes perfect sense, the Vita is directed at hardcore gamers, and hardcore gamers know not to shop at any of those 3 stores… Prices are always inflated and the range of games simply sucks… Any actual gamer would have already pre-ordered at JB or EB by now anyway.

      • Yeah that made me lol, the prices at the big 3 retailers have pretty much always been cheaper at launch than EB or Game.

    • If I recall, Big W had outstanding launch deals for 3DS and the PS3. I got my xbox and wii from JB though, so I can’t remember for those.

      • I got mine from Big Dub. The 3DS was $340 and it came with Ghost Recon (or Rayman) as well as a cleaning case. I t was the best deal in Australia for ages.

          • $277! And yes, that dick smith deal was amazing, though i remember Target had a decent launch pack that was better than EB (where the real gamers ostensibly shop), according to a 12 year old.

    • well I’ll be damned, I guess I’m not an ‘actual gamer’ based on where I buy games from. Thanks for enlightening me.

  • “Sony has also dropped the price of the 3G Vita by $30 to $419.95 (when purchased with a Vodafone sim card, from Vodafone) just a week before launch. The price of the Wi-Fi unit remains unchanged at $349.95”

    Christ almighty that’s expensive. Somewhere along the line in my complete ambivalence towards the Vita, I forgot about those prices.


      • So what? So was the Wii. So is a set of Yomohaka tyres. So is a tee-shirt from high street. That’s not related.

        I had the same gut reaction (in fact, it may have even been stronger) towards (away?) the 3DS.

        $400 (+/- $50) upfront is too much as far as I’m concerned, and apparently the big box movers agree.

  • I’m unsurprised. The PSP Go was something of a flop and retaillers were hesitant to stock it because the profit margin on the console wasn’t worth it if they couldn’t sell the software too.

    I’m sure the Vita is a good machine (and I might be interested if I wad any interest in handhelds at all) but I can’t blame these retaillers for keeping their hands off it until it shows it has some longevity.

    • Has nothing to do with longevity really. I think the fact that the online store exists is a concern for them.

      With the iDevices they don’t have an avenue to sell software for the devices themselves. At most they sell iTunes Credit.

      Retailers like BigW and Target generally cut the price on the console at launch but expect to foster goodwill and get more game sales in the early weeks thus getting some nice moolah. The reportedly cheaper online store throws a spanner in that plan.

      Problem from a retailer perspective with the PSPGo was that it essentially was asking them to waste shelf space on a product that probably had piss poor margins. And they would probably see no future profits from(PSN cards exist as well) While actively discouraging their current PSP game purchasers from buying in there store since with the new PSPgo they had to go online to buy anyway

  • Seeing as the Vita is region-free, the cost of importing one would surely be less than the cost of purchasing locally, no?

      • As long as you have proof of purchase, assuming it comes with a world-wide warranty, which basically ALL major electronics companies provide, then all you have to do is walk into an EB, JB, Dick Smith, etc, and ask them for the details of the repair centre. Then send it in yourself.

        I do that with a lot of my electronics anyway, since it saves about 2 weeks on the repair process.(going me->repair centre->me, rather than me->store->head offices->repair centre -> head offices -> store -> me).

        Admittedly, a lot of retailers do a replacement warranty on <$400 items in the extended warranty period, but we're going on the assumption that it's going to break in the first year.

  • i was hoping for day 1 Vita price wars, but obviously that won’t be happening now. I will not be purchasing Vita until Sony come to their senses and drop the price more.

  • ok so we will be limited when it comes to buying the psp locally but what if we import it? are the games going to be region free?

  • I didn’t realise people actually bought video games/consoles from those 3 retailers. I’m serious, btw – on the rare occasion I enter such establishments, I’m usually met with a sub standard range, with really odd pricing. (Some things super cheap, others crazy expensive)It sort of feels like they only update their prices every 6 months. Maybe it’s just me.

    • At Big W, and prices are really inconsistent. Mass Effect 1 for Xbox is in a bargain bin at $40, Alan Wake 1 still costs $78 but is 24 at K-Mart and Forza 3 is $15 when it’s $29 at EB.

      They don’t pay particular attention to their game prices lol.

      • This x100000000!

        Big W is weird when it comes to pricing games. You can go in and 2-3 year olf games still have $78 stickers on them or something.

        As for the Vita, I think The Good Guys will stock it, Dick Smith, Eb, JB etc.. If you pay cash at The Good Guys they’ll probably give you some sort of discount.

        • you mean, Good Guys will stop charging extra if you pay in cash.

          As someone who worked for DSE, my experience was that we sometimes went 9 months without changing the prices on 90% of the games in stock, all of which were <18 months old. Same goes for Big W, from what I've seen. It's erratic as.

      • Who cares if they’re inconsistent?
        I’m not going to go in to buy a PS Vita, a 2 year old PS3 game, Skyrim and a new wired xbox 360 controller. Thats a weird shopping list.

        I walk in buy new launch day 3DS (around $290) and the cheapest advertised SFIV-3DS.
        Then a few months later I go in and buy Mario Land 3DS at $20 under EB Games etc.
        Then the next week I go in a do the same for Mario Kart.

  • I preordered one yesterday from GAME simply because it comes with RIIIIDGE RACEEER!

    Bought my games on play-asia though.

    • Also ridge Racer has free DLC for people who purchase it within the first week of release, so not only you get for free you get $8-$10 free DLC as well….

      By the way its not being stocked in the three big retailers is because there is limited stock being shipped to Australia and SONY is struggling to make sure the stock to all stores, so they charge retailers more on the wholesale price for now due to limited stock.

  • It’s a bit shitty for people looking to pick up a Vita for the best price. I got my launch 3DS cheap at Target with a free game.

    I’ve been finding that Big W (or at least my local one) have been really bad at getting stuff in stock. They didn’t even get Resident Evil Revelations or the Circle Pad Pro for the 3DS (or did Nintendo/Capcom have a hand in that?)

    Even stuff that has been advertised in their catalogues you go in there and ask and they say “We don’t have it yet, come back next week” even though the catalogue says it should be out.

    Then they probably wonder why their customers are buying online from overseas.

  • Christmas sales??? I want one but not at current prices. If I was nintendo – 3DS 2 stick revision NOW. Killer blow. I would buy one. I want the Vita to compete BUT how???? It seems Sony are giving out mixed messages regarding it’s audience AND the constant price changes / distribution changes are not engendering a sense of confidence in me.

  • While this doesn’t bode well for the system short-term, I’ll still be there day one. I’m going through GAME so I can get me a free copy of RIIIIIIIIIDGE RACER. Play-Asia and ozgameshop for all of my other games though.

      • NooooOOOOOoooooooo!!!!

        I should note, however, that all retailers are still listing it as a 23/02 release. I guess I’ll get the game anyway and can play PSP games on the thing until my ozgameshop order arrives. Crisis (sort of) averted!

  • You got to love how Kmart come out and say that they are all about low prices and crap. If that’s the case you don’t seem to have a problem selling a $399 BBQ.

    • Wow… if thats true then just wow….

      I guess if they have a lot of copies of Ridge Racer on the shelves then it would be true 😛

  • I thikn the department stores have just been burnt by all the drama and failures of the other PSP’s.
    And now days people just have so many electronic devices to choose from.

    i had no thoughts of getting one but may change my mind after Sony copies Nintendo once again and has a struggling launch and then a huge price drop.

  • Make no mistake – retailers like money. If they’re not stocking this, the only reason can be is that they don’t believe it will be successful.

    • It’s more that the profit margin is low comapred to the storage space. Since the titles are going to be distributed digitally, they can’t balance that out with software sales like other consoles.

      It’s simply not worth it unless they’re confident they’ll sell their full allotment.

      • I’m sure that’s a part of it. But Apple margins are lower & they have an even greater digital distribution model than the Vita. Yet these retailers still stock it because I assume they’re moving them in enough volume to make it worthwhile…

        • Yeah, the difference is every idiot thinks they need an iPad, not so for the Vita! there’s that marketing ability people mentioned earlier..

  • *$350 handheld, costs more than a console
    *Didn’t learn from Nintendo’s mistake
    *Memory card not included, pushes price of handheld to $400
    *3 big retailers not stocking it

    Anyone else reminded of a Sony handheld that did abysmally here?

      • Phone – phone calls, messages, emails, significantly better camera, multitude of applications and functionality and can play games at an adequate level.

        Vita – gaming device.

        Its not really a fair comparison as the functionality of a 400-500 smart phone, significantly outweighs this.

        • Well it depends where your priorities lie.

          Vita – hardware optimised for gaming, extra touch pad, bigger, better screen, physical controls, games which seem like high end ps2/low end ps3 titles.

          Phone – Fairly average games as far as I’m concerned, touch screen controls only work for “casual” titles.

          Ultimately you can check your emails, browse the web and play games on both. Obviously the phone has a phone in it, and has more apps. But the Vita is going to be a MUCH better device for gaming than a phone which would cost you $400-800.

          I’m not saying they’re the same, but they’re definitely comparable.

          • As for Phone Gaming…I don’t want it to take over the handheld market

            Personally, I was bored to tears after ten minutes of Infinity Blade…I really don’t like playing games on my phone at all and I don’t want that market to wipe out the handheld market

            So I am really pulling for BOTH the 3DS and PS Vita…I want them both to succeed…just so that way we don’t have the market be taken over by mediocre phone gaming.

          • Not comparable at all. All the positives you list for the Vita aren’t features, they’re adjuncts to play games, and even then won’t be implemented in all of them. It really just boils down to Vita (good at games, bad at everything else) and smartphone (jack of all trades).

            Indeed your Vita list is padded with inaccuracies or exaggeration. Bigger better screen? Have you seen the galaxy nexus or note? These are vita sizes in much more pocket able form factors with superior pixel density, contrast etc. Additionally, the smartphone life cycle is NOT at all like a handheld’s. A smartphone line has a yearly cycle. If you include them all as one block, there’s a new device every week. Plus while the vita is comparable now, it will be severely long in tooth 5 years on with advances in processor, battery and display technology.

      • i think the price is fine and comparing it with 5-6 year old consoles doesn’t really make sense. i mean fuck sony for putting years into developing a new handheld and asking to slowing make their money back. bastards. having said that i’m not buying one at launch, mainly just because i’m a collector and my backlog of games to play is so fucking ridiculous i cant warrant a new console.

      • This is a gaming device, not a phone. Besides, a decent all-round phone only costs $100-$250, which is way cheaper than an iPhone or a Vita, for that matter.

        The damn thing costs more than a console, and remember how bad the 3DS did at $350? What makes Sony think they’ll do well at $400?

      • I don’t know why people keep making the comparison between the Vita and phones. A vita isn’t trying to be a phone, it is trying to be a handheld. If early reviews and impressions are accurate, it’s probably the best handheld ever.

        Gaming on your phone is pretty weak. Adequate if you’re not really into gaming that much but you need to kill some time while you wait for the train. Talk to me about gaming on your phone when you can play any of the current handheld games on a phone.

        • I think they compare them because aside from the actual phone part, the Vita seems a lot like a smart phone, since it has 3G and web apps. Personally I was surprised they didn’t include a higher priced model which included a phone.

          • Frankly, I don’t get the 3G version. Not “I’m not going to get it”, I mean I don’t understand why it exists.

          • I know what you mean. If 3G was fast enough to play games, it would be great. But at the moment it just seems like they put it in there for email and web apps. Personally I would have been happy to pay much more for a version with a phone in it, despite the size.

  • I’m gonna wait for a bundle that’s actually good.
    If not I’ll wait for them to put it up on the rewards store for my credit card.

  • I’m torn between supporting a platform I really want to succeed and saving money by waiting for a price drop…. = /

  • Personally, I don’t give a crap about Big W, Target or Kmart…this is how little I go to these retailers. The only time I go to these retailers are for home supplies at best.

    But if I want anything tech wise, JB is the place I go to.

    But I can see how this will hurt with the Average Parent out there who would look towards the “big” 3.

    I really like the Vita, I really think its a drastic improvement over the PSP (which I also liked and remain in that small crowd that liked it)…but I really don’t think its gonna suceed with the mainstream…which is a real shame, cause I think its a fantastic handheld and have loved my Japanese model since I got it

  • Want a Vita but will wait for the inevitable price drop and bundles around the End of Financial year sales. Wifi will sell close to if not lower than 250 bucks which should be justifiable..

  • Side note: Can anyone clarify Vodafone’s free Wipeout 2048 offer? In the Vita brochure doing the round at EB, etc, they obviously mention the 3G Vita comes with a Voda SIM, and ‘connect and recharge’ for a download code for a free copy of WIpeout 2048. Assuming from PSN, of course.

    Now I’m aware the Vita isn’t locked to any network, and the Voda SIM is purely optional. I’ll be setting up the Voda SIM as pure data prepaid SIM, and am curious on the conditions for receiving a code for WO2048.

    Before anyone decides to pay on Vodafone, I’m not really interested, this is my chosen provider for Vita. Just trying to clarify if I can get a code with a prepaid SIM, or if they’re only giving it away with say a 12month contract data pla, or purchasing the Vita from Voda themselves, which they adevrtise on their website.

    Any thoughts?

    • Yeh I’m interested in this too.

      Can I be a sneaky bastard and buy a 3G model from Game with free Ridge Racer, hook it up to vodafone pre-paid for a month and get a wipeout code?

      • At the back of the current dick smith catalogue they explain it really well…
        With each vita 3g you get a vodafone sim card with 200mb which expires in 30 days of activation. If you decide to recharge ($23.20 with a 20% discount) you get Wipeout for free. Pretty lame that it doesn’t seem to apply for the vita on vodafone contract with the only bonus a measly 4gb card.

  • I’d wager the big department stores are wary of how badly it did in Japan during it’s launch, especially given it’s high price. I think it’s a good machine, but I’m concerned about the upcoming titles for it: There’s still nothing announced that says “We need to get a Vita to play [title x]!”.

    The good ones are either already/coming out on the 3DS or the PS3, which you could buy now for the same price and have access to a far bigger library of games (with the PS3, I mean)., or have that fun flavour of unique and interesting you just know won’t sell in huge numbers (at least outside of Japan)


    The less people who buy it means that the more Sony will be forced to lower the price.

  • The 3g has been $419 for ages now. I think it’s great news that they aren’t stocking it. Leave it to the people who know what they’re talking about.

  • I think at the moment, I’ll pass. I really want one, but realistically its going to cost me over $400, to get up and running with a memory card and game. That is really steep imo and money that could be else ware. As soon as the console hits the 250-280 mark, I’m there.

  • I find this really odd that big retailers would completely ignore the vita like this, it reminds me of the Sega saturn and Dreamcast days but Sony has been doing well of late – Everyone’s talking about how great the 360 is doing thanks to Kinnect but Sony actually outsold the all other globally last year. Why miss another opportunity to make some money of a new product? Even the 3DS sold well at launch before it slumped in the coming months…

    • Sony has been doing great? Certainly not financially. They’ve recorded loses for 4 straight years. I think the latest loses were about 2.8 billion USD.

  • DAMN! I was hoping for a cheaper BigW or Kmart price like $288.

    You know what those 3 retailers are actually saying…

    “We will stock it if it proves successful and a good seller, we still have 2nd gen PSP’s lying around for gods sake!”

    • $288 is an unrealistic price. The big retailers don’t deserve to stock it. They are retail soul suckers and do nothing but destroy jobs, fair trade, and equal competition.

      There would be no way the big retailers would sell it that cheap, Maybe $1-$10 cheaper, but thats about it.

  • What’s with all the ripping on these 3 stores? Fact is, their launch/introductory prices are always heaps cheaper than EB/JB/GAME’s

    I have no doubt that if they were selling the Vita, Target, Kmart and Big W would’ve had the cheapest prices on the console and games.

  • D.O.A.

    Somehow I don’t think this is Sony limiting distribution. You only have to go into a Big W and see the unkept shelves of DS games with dwindling stock, DS and 3DS games mixed together, not to mention the bargain bins starting to appear with PSP title and old DS titles crammed in them.

    Handhelds have had a soft year, the big games like Zelda and Mario 3D are selling, but not at a $60 price tag, only when they go on special, the rest of the year they just fester.

    Maybe some here are too young to remember but when the big 3 retailers stopped stocking the Gamecube around late 2004 it was game over in this country.

  • I think it is great that the big retailers aren’t stocking it. They are destroying the gaming industry and are all about selling a cheap price, rather than an experience and a great gaming conversation that you would get at GAME and some EB stores.

    The price is honest and I’ve seen the cost prices of these units and they are not over capitalising on the fact that the large retailers aren’t stocking.

    The 3G is still available but most places are not taking pre-orders for WiFi for release as they have been exhausted, but you can pre-order it for a mid march release. GAME has the best offer, offering Ridge Racer, JB are offering a Starter Kit (for the same price as game) and I have not seen EB or Dick Smith come to the party with any freebies.

    I do know that GAME are not offering Ridge Racer with the WiFi now but you can still get it with the 3G Model. And GAME were selling it for $419 way before there was any talk of them coming with a pre-paid Vodafone data sim,

    So out of all the retailers, GAME is the best place to go for the VITA. They have stores pretty much all over Sydney and most major shopping centres across Melbourne. Or you can pre-order it off their online store.

    I also not only got Ridge Racer with my pre-order, but a cool set of blue sony ear buds and PSN discounts. As well as that, I get points to spend on other stuff and I can get an extended warranty from them for when the first release of VITA’s are faulty as hell and all break down after 12 months of use.

    • It is right Ridge Racer is free only with 3G model only, but if you made the WIFI preorder before it happend like I did then its still free with WIFI model but not any more, apparently their WIFI models are sold out completely… That is actually a good thing

      • Hahaha you sound like the perfect EB mark. I bet you have game guarantees, 10 pre orders & a subscription to Game informer.

  • “with the specific target market being the active gamer”.

    I’m so happy to hear this, because it’s where Nintendo went wrong with the DS and Wii. Wrong isn’t the correct word, but they dumped their core gamer audience in favour of a more profitable “Mums and Dads” approach. Hopefully the PSV will get more attention from serious developers, then.

    In relation to the article, I’d be buying my console from the game retailers if I were to get it, anyway. They sure as hell need the support.

    • Unfortunately if it doesn’t sell well, it’s not going to get attention from any developers, serious or not.

      I’m really floored by this decision, actively limiting your userbase seems incredibly short sighted.

  • JB will only stock the WiFi version because Sony decided to partner with Vodafone of all people to provide 3G coverage. Win there kids…

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