Fox News Says Halo 4 May Keep Gamers From Voting

Fox News Says Halo 4 May Keep Gamers From Voting

Never one to back away from humorously uninformed hogwash, Fox News has run a new article suggesting that young voters might skip the polls to spend time playing the newly released Xbox 360 game Halo 4.

How have they arrived at this provocative conclusion? Because they talked to some people! Um, experts! A PR guy! Some wrestler on Twitter! This is clearly cause for alarm.

The article begins by wondering about the curious coincidence that Halo 4 is being released on election day, November 6. “Microsoft insists the Halo 4 release date is a happy coincidence,” the Fox reporter writes, “but some experts wonder whether the franchise is an unwelcome distraction for both parties, especially with the Halo fanboys.”

Well, we all know that the minute “some experts” start “wondering” about things, we’d better buckle up.

First up is Mark LoCastro, described in the article as a public relations manager. His contribution: “I’m not voting this year, And if I look at the guys I game with and guess whether or not they’ll vote, [only] about three out of eight will vote.” Nice guesses, Mr LoCastro. Have fun not voting, I guess.

The next expert is Jon Peddie, a “gaming analyst”, who says he thinks a percentage of gamers are “too cool” or “too ignorant” to be bothered to vote. He guesses that the percentage is “between 10 and 15 per cent of kids of voting age”. OK. He then whips out the single best quote of the article:

“The idiots who can’t get a date and look at the women’s breasts in the games will definitely find Halo 4 more interesting than something that requires thinking,” he said. But Peddie cautioned that most younger adults are likely to make the right choice.

“The majority of young adults, especially the ones voting for the first time, will go to the polls,” Peddie told

I love this guy, mostly because even after slinging a bunch of half-arsed assertions, he still backs off in the end and says that the majority of people will vote. And I mean really, who among us doesn’t spend many a dateless night looking at the women’s breasts in the games?

The final expert is tech analyst Charles King. From the article:

While no one has hard data on whether Halo 4 gamers will influence the election, there is a logical argument that suggests Halo 4 could have some effect. Tech analyst Charles King says recent polling data suggests that younger voters are already less interested in this election cycle than they were in 2008, and that gamers might decide to buy the game and skip the vote all together.

Is there any more nebulous way to back up an assertion than to cite “recent polling data”? I don’t believe there is. Here, I’ll do it right now. Recent polling data suggests that certain occupants of my apartment would like to be brought a delicious burrito for lunch today. From Papalote, preferably. Spicy salsa, refried black beans. (Hey, I’m just reporting on the polls.)

Furthermore, which polls are specific enough to tell us whether or not gamers are likely to skip voting to play Halo 4? The made-up polls in your head, that’s which polls.

Microsoft, to their credit, stand up for themselves, pointing out their many efforts at voter registration, including a voter outreach program on Xbox Live. And although the interactive questions they kept playing during the debates may have been annoying, at least they aired the debates in the first place.

And heck, when you first boot up Halo 4, you’ll even see a little note from the game’s developer 343i welcoming to you the game and encouraging you to go out and vote:


Halo 4 is coming out on voting day. Yes, yes, what a sinister coincidence. I’m sure it could have nothing to do with Microsoft’s entirely nonpartisan agenda to make lots of money, and is in no way influenced by the fact that Black Ops II releases next week, or the fact that video games almost always release on Tuesday.

No, this is clearly some sort of… organised effort… by Microsoft… to keep young people from voting? I’m actually trying to take this article to its logical conclusion and can’t quite find one.

While no one has hard data on whether Halo 4 gamers will influence the election, there is a logical argument that suggests Halo 4 could have some effect.

Aah, yes. The logical argument. How silly of me to lose sight of that.

‘Halo 4′ game may keep dedicated players from voting [Fox News via Gary Whitta]

Top image: tdj1337/DeviantART


  • Oh God, read the other tweets from that ex-wrestler-turned-self-proclaimed-“body guy”.

    “Stop complaining about us “body” guys grunting & throwing weights! If everybody stopped there workout & looked at us lift, we wouldnt have 2″

    This guy is clearly one of Fox News’ more reputable sources.

    • why is it shady? Seriously, it’s not like only democrats play games or only liberals have the self control to stop playing a game and vote.

      Those who want to vote will vote. Those who don’t want to or don’t know enough about politics to care won’t.

  • Having just completed a paper on mandatory voting vs non mandatory, I can assure you that over the years Americas populace has been in steady decline in its percentage of populace voting. This is Fox just spinning crap as always. Lets not look into Fox and the Republicans deceptive behaviour to get Liberal voters not to vote or their disinformation practices shall we…

        • As much as I know what you’re trying to say, it’s not like we can get on a plane and go vote. Affect us though it may (especially business with American offices) it’s not like we can do anything.

  • Are these really the people Fox wants voting anyway?

    The typical republican (Fox News’s target audience) is a white male over 40, whilst ‘gamers’ are more likely to be Democrats… I would think.

    • I was going to post this. I think FOX hoped Halo 4 distracted young voters. Oh well, doesn’t matter. Obama won. Suck it, Faux News.

  • i dont know about anyone else. but i dont vote regardless of a game’s release date.
    and its supposedly mandatory here. suck it aust govt 😛

    • I have a serious question nebarik, do you use government facilities? Does the government impact on your life in any way?

      If it does, you should vote. Not voting means your voice is not heard, your opinion makes absolutely no difference, it also means you have no say in what goes on inyour country. It’s one of our few rights as Australians, one that people should take more seriously

      • i dont have a voice to be heard.
        in all seriousness, the only politician i can name is julia gillard. and i learnt that a good month after she became pm.

        i have absolutely no understanding of politics here. i dont know what any policies are, i dont know any other politicians , i dont understand any of the process at all. actually… i dont actually know HOW or WHEN to vote. never bothered to find out.

        wow, that kind of turned into a little rant of ignorance.

        point is, i dont have a opinion on what happens here because i dont know what happens here. so, no loss

  • Some people won’t bother voting because they’re playing Halo 4, but we’re talking a miniscule amount. Other people who don’t vote probably wouldn’t have, anyway.

  • Like it would have had an effect anyway…these “experts” are as dumb as the people who watch fox news.

  • Hey America. Make voting MANDATORY. Once people are legally required to vote you will only have yourselves to blame when you don’t like the outcome.

  • So that’s what that message was about. That and Frank O’Connor encouraging people to vote while listening to MNR yesterday… I thought 343i was entering politics… Confused the hell out of me.

    • There was that comment on twitter from Frank O’Connor…

      Some kid tweeted him that, although it was the first time he was old enough to vote… he wouldn’t because he’d be playing Halo all day.
      O’Connor replied that unless the kid voted O’Connor would personally ban him from matchmaking.

  • I think it’s the general apathy of the voter who sees no difference between the candidates rather than the fact a game came out.

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