That European Half-Life 3 Trademark Was A Fake

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Looks like that Half-Life 3 trademark filing that got everyone’s dander up earlier this week was bogus.

It’s been removed from the Web site for the European Union’s trademarks office.

FAKE: European Half-Life 3/Portal 3 Trademarks Filed [ValveTime]


  • I don’t even know what to say anymore. I’m too tired to be upset anymore. Even when Valve does, finally, release Half-Life 3, I don’t think anyone will believe it. And even if they do, I fear that much like Duke Nukem: Forever, everyone will have built it up in their minds so much, that we’ll only be disappointed.

    Well played, internet trolls, well played. Hope you got your laughs out of it.

    • I stopped being excited years ago =/ If it comes out that will be nice, if it doesn’t then oh well, as long as they make another Portal game that is brilliant i’ll be happy I guess.

  • This is one of the more stupid obsessions in the gaming community. If they release another HL, they release one. If they don’t, they don’t. These constant hoax, fakes are just obnoxious. Who has time for this shit?

  • It will be impossible for the game to match the hype once it does see the light of day. Heres how it will go down:
    – IGN, Kotaku and the rest will hype it to infinity. Expect hundreds of fluff articles.
    – Most of the gaming press will lavish it with praise on release.
    – Most players will find it enjoyable, but wont be able to shake the feeling that it wasn’t worth worth the wait, nor the hype leading up to release.
    – 6 months down the line a few gaming websites will write retrospectives about the pre release hype, and whether the game lived up to it.
    – Half-Life 3: Episode 2 announced shortly after.

  • It looks like this is going to backlash now. All these speculations and false alarms to keep fans hyped is now weaning off. Eventually no one is going to give a shit until its actually released if it ever will be.

    I don’t think its fair to compare it to Duke Nukem Forever though, at least Half Life is still in the hands of its original developers. There will no doubt be an uproarious fanfare when it happens but the hype is starting to overcook and it will ultimately be given a 9 or 10/10 and life goes on.

    • Yeah, but the problem is that Valve is in a very similar position to 3D Realms back in the late 90s to mid 2000s. They’ve got lots of money from their respective title (HL2 rather than Duke 3D) and can basically do whatever they want.
      They don’t have a deadline, and they’re trying to do a followup or conclusion to one of the most popular and innovative FPS of their time, and they want to do it right.

      I think the main difference is that Valve have Steam which is performing amazingly well. 3D Realms / Apogee had the shareware model that anyone could use, so wasn’t much of a revenue stream outside of big hits (of which there were few.)
      But this just means that they’ll sit on the game longer and we’ll never see it, or maybe wish we never did after all that buildup.

      Sorta sad, if it comes to that.

  • Really, enough with Half Life 3. It’s been almost a decade since HL2 came out. Time to forget about the franchise.

    • ^ This. They would probably need to do a reboot first as a large chunk of the console generation wouldn’t know what it is.

  • I think releasing Half Life 3 in episodes was the greatest mistake Valve made, they should have just buckled down and released the full game, then instead of people waiting for the conclusion to the third episode (which way may never see) they would instead waiting for perhaps another story and that would not be so bad.

    Valve essentially sold us two thirds of a book got us hooked and is now withholding the last third so we cannot finish the story and have closure, that seems pretty shitty to me.

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