This fall's Xbox One Elite Wireless Controller is packed with killer controller tech, but $US150? Perhaps a live walkthrough with Xbox senior marketing manager Navin Kumar can shed some light on the hefty price tag.
Mind you most of the light being shed in this video is blue, thanks to the venue's bad decisions, but the controller's matte black anyway so it really doesn't matter much.
Programmable, modular, potentially bionic, the point is pretty much this — the Xbox Elite Wireless Controller is a video game controller for those willing to pay $US150 for a teched-out game controller.
Also, it has a little face.