This Fallout Branded Beer Is UK-Only

Those who live in the UK are in for a special treat. Large scale beer brewer Carlsberg is teaming up with Bethesda for Fallout 4: The Beer.

Knowing recent Bethesda marketing practices, I'm surprised they didn't announced it after it was already in my belly. Punters can get twelve bottles for about $64 from Amazon, with free shipping directly to your shelter.

It's available a few days before the actual game hits, presumably so people can order in bulk before not going outside for a long, long time. Thematically appropriate, I guess.

On the actual brewing of the beer, no one should be expecting anything special, but the description has this to say:

Fallout beer has been brewed using a unique blend of malted barleys combined with selected hops, to produce a light coloured lager with a fruity aroma and a crisp bitter finish.

Sounds pretty vague. It's probably just normal Carlsberg. Would you pay extra for the Fallout label?

[Engadget]


Comments

    Beer wouldn't have been the first thing I'd associate with Fallout. Missed opportunity for Coke or Pepsi to release a Nuka-Cola product.

      Why is there no official nuka cola? The amount of money.....

    This is a real case of brand synergy - Carlsberg already tastes like 200-year-old water from a public toilet, so it's as authentic as you can get.

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