The HTC Vive costs over $1400 to ship to Australia. The Oculus Rift will set you back more than $1100, and that doesn’t include anything extra for the touch controllers. We don’t know how much PlayStation VR will cost, but Sony has announced that it will be at least the cost of a console.
In short, virtual reality will cost quite a bit. But that won’t stop around 110,000 units from being sold in Australia this year, if analysts Telsyte are right.
The analyst firm today published the results of their VR & AR Market Study for 2016. Demand for virtual reality is expected to exceed local supply, with around 110,000 headsets predicted to be sold to Australians this year. Foad Fadaghi, the firm’s managing director, said VR would enjoy strong market growth over the coming years as production accelerates and “more ‘must have’ use cases emerge”.
Telsyte’s release added that one in two Australian households have a gaming console, while one in three have a current-generation console. The analysts questioned just under 1100 people, with approximately 20 percent of those interested in buying a VR-capable device. The Oculus Rift and PlayStation VR were two of the most popular devices, but so was the Galaxy/Gear VR and Google Cardboard, indicating that HTC’s Vive has a little work to do to gain mainstream recognition.
Applications for business and education, along with gaming, are expected to drive the highest “average software unit prices”, although only 20% of those surveyed would spend more than $400 for a VR headset.
“As with smartphone penetration, it could take up to a decade for VR to reach mainstream levels, but there is clearly pent-up demand from early adopters,” the Telsyte MD added.
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