Ubisoft’s CEO Believes Nintendo NX Will Bring Back Casual Gamers

While Nintendo might be riding high on Pokemon GO-induced waves, the company still has one major question mark: what the hell is happening with NX?

One person who undoubtedly does know is Yves Guillemot, the co-founder and chief executive of Ubisoft. After all, he’s the head of a major publisher — you’d expect Nintendo would have shown him what it looks like. And as it turns out, Guillemot really liked what he saw.

The Ubisoft CEO was bullish about Nintendo’s upcoming console during the publisher’s latest conference call, where Ubi’s Q1 results for fiscal 2016/2017 were discussed. When the topic of NX came up, Guillemot was brief but optimistic.

“On the NX, what we’ve seen is really great. We think having a new machine coming is going to help the industry to continue to grow, and to take a lot more casual players back to the industry.”

Guillemot also said that Ubisoft had high hopes for STEEP and For Honor as esports titles, adding that Rainbow Six: Siege would get more competitions over time to strengthen its presence in the competitive scene.

“And the two other games, For Honor — is done to be able to be strong on esports,” the Ubisoft CEO said. “STEEP is also a game that has been created having in mind the fact that it could become a big esport game. So those three will be very competitive games and will be very successful on that segment of the market.”


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