THQ Is Back From The Dead (Sort Of)

It might not seem like a savvy business move to rebrand yourself after a failed game publisher, but regardless, best of luck to the folks at Nordic, who announced today that they're now called THQ Nordic. Nordic, a game publisher based in Austria, has had their hands in retail deals and ports for various games including Ori and the Blind Forest and Broken Age. They purchased a number of game properties like Darksiders and Red Faction during the big THQ auction in 2013. They also bought the THQ trademark, which they have now decided to embrace wholeheartedly, officially changing their name from Nordic Games to THQ Nordic.

"As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months," the publisher said in a press release. "Needless to say, the majority of these projects are based on former THQ owned IPs and franchises."

Here's hoping they don't make any uDraws.


Comments

    Just... why! They were gone! Things were good! Now you gotta parade around the place, wearing their skin. And yeah, like the opening paragraph says, the name doesn't really feel like it carries any kind of prestige like say Atari did for Infogrames.

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