Ubisoft's 'Nosulus Rift' Proves Good Marketing Can Stink (NSFW)

With the rise of virtual reality headsets, we've always joked about gadgets designed to stimulate the other neglected senses — smell being the next in line. It's one of those ideas that sounds kind-of cool... until it isn't. I'm just going to say one word... and that word is "farts". As Ubisoft's "Nosulus Rift" shows, not all of humanity's creations should see the light of day.

NSFW warning: The above video contains bottoms. Lots of hairy bottoms.

Let's get this out of the way — the "Nosulus Rift" is a marketing ploy to promote South Park: The Fractured But Whole. Without context however, one might be tricked into thinking it's an actual, commercial device, crafted to fertilise one's senses with odours most foul.

But! That's not quite the uh, whole story. According to the "official" site, you'll be able to indulge in the olfactory delights of the Nosulus as this year's Gamescom, which starts next week in Cologne, Germany on the 17th. So it may very well take an — entirely unwanted — physical form.

It's a decent gag and Ubisoft has put enough into it that the joke hasn't collapsed under its own silliness. I'll be curious to hear (smell?) stories about the Nosulus from Gamescom and exactly how far the publisher will take the experience.

Nosulus Rift [Official site, via The Awesomer]


Comments

    Ha, cologne.

      It's a real city in Germany, that makes cologne...

    yahhoo its vr and summer.
    www.virtualrealitytimes.com/category/hardware/

    More ideas in this promo than 95% of the Ubisoft catalogue over the last 5 years.

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