Pewdiepie Swears He'll Delete Channel At 50 Million Subs, Fans Unsure If He's Serious

Felix Kjellberg is a jokester, and that sense of humour has helped him build the biggest empire on YouTube. But at the end of a recent video titled "DELETING MY CHANNEL AT 50 MILLION", the Swedish superstar gets serious.

"I will delete my channel once Pewdiepie hits 50 million," Kjellberg declares, with a completely straight face. "I think it's gonna be pretty fun, I'm excited to delete my channel and start fresh with a new shitty channel probably. I won't quit YouTube, I'll just delete the channel."

The announcement happens at the very end of a 10 minute video where Kjellberg talks about the recent YouTube controversy involving the mysterious loss of subscribers and views, an issue which is affecting many top YouTubers at the moment. (YouTube, for its part, denies that there's anything out of the ordinary going on right now.)

Multiple times, Kjellberg notes that YouTube is "killing" his channel, and that overall, videos which have historically been popular for him are suddenly underperforming for no apparent reason. So, in an effort to beat YouTube to the punch, he says he's going to just get rid of the channel once and for all.

...allegedly. Pewdiepie has claimed that he's going to do this before:

But with Kjellberg, you never can tell. He follows swearing that he's completely serious with screams that fans should "bop" that subscribe button. We reached out to Maker Studios to clarify, and will update if we hear back. For now, Kjellberg's fans don't know what to make of his announcement. Many top comments assume this is nothing but clickbait:

Others, however, are taking Kjellberg's statements at face value:

Kjellberg's proposed stunt doesn't seem completely unbelievable. Recently, Kjellberg made a troll channel called Jack septiceye2, based, obviously, on the green-haired Irish YouTuber. Despite uploading a single video within the last few weeks, the channel has already accrued over 1.4 million subscribers. With proper maintenance and enough promotion, it probably wouldn't be difficult for Kjellberg to build a healthy second channel with millions of subscribers.

Over the last year, the Pewdiepie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. He's doing fewer Let's Plays of horror games like Amnesia, and the ones he does play, he doesn't necessarily play up the scare factor. Over and over, comments will tell him that they miss the old Pewdiepie — the childish one, who liked making crass sex jokes and always went for the low-hanging fruit.

The Pewdiepie of 2016 can still be immature, sure, but he's also just as likely to get very real. A defining aspect of recent Pewdiepie videos is existential angst, as he describes the bleak reality of making #content for a machine he cannot fully control or understand. 

"I think the thing is that I have a lot of younger audience [members], and I think my humour got drier, and they don't get it," Kjellberg said.

Instead of continually fighting against an audience that no longer understands him, wouldn't it just make more sense to start over? I can picture a Pewdiepie-less world easily, even if it means we lose the biggest channel on YouTube. Plus, Kjellberg has been expanding to other ventures recently, including game development and YouTube Red shows.

Or maybe Kjellberg is just pulling everyone's leg. Guess we're going to find out soon: Pewdiepie is currently sitting on a little over 49 million subscribers.


Comments

    One can only hope.

      You don't have to watch if you don't want ;)

      I'm so sick of hearing people complain they don't like him so we should hope he leaves. hoi_polloi is right, just don't watch it. Felix has changed a lot over the years and I find him quite funny now, but didn't maybe 3 years ago when all he did was scream at horror games - but I didn't care that others loved it.
      This is like me saying one can ony hope they take Game Of Thrones off the air. I have no interest in it, therefore the millions who do should miss out because they're not important.

      Anyway, I believe the video and hope it's true. I'd like to see him make a new channel doing what he loves instead of doing what others say he should do just because he used to. Sure he might get more views but I don't think that's his goal.

    I believe he would. But a new channel would immediately attract just as many so no real loss for him...

    Last edited 03/12/16 12:06 pm

      Yeah, he can't really lose either way. Deleting his main channel would be viewed as "edgy" by his followers and his new channel would probably attract even more subcribers.

      He's totally not my cup of tea, but I have to admit he plays the YouTube game pretty damn well.

      Last edited 04/12/16 2:36 am

    I could almost subscribe just to see this happen, but nah.
    I do have to wonder how this affects his higher ups. I can't imagine anyone would be too pleased about "losing" that cashcow.

    I love these articles, if only because of the number of people who come here to comment either "PewDiePie sucks" (which he really doesn't anymore, subjectively) or "YouTube isn't a real job, shut the fuck up."

    More on topic, I think he may just delete his channel for real, or he'll probably just delete Jack septiceye2. We'll see.

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