It will be possible to pay for Switch games with My Nintendo Gold Points starting early this March, in Europe, Japan, and North America.
The change will come via a future update, allowing people to use Gold Points they have acquired to buy Switch games from the Nintendo eShop. Gold Points will be good for a year once they have been earned.
— Nintendo of Europe (@NintendoEurope) February 8, 2018
Here is the full announcement from Nintendo UK:
Since the launch of My Nintendo in 2016, Nintendo fans have benefitted from a range of rewards, including in-app items, exclusive discounts and more. An update to the service is coming soon, and is set to reward Nintendo Switch players in a new way.
Starting in early March, you'll be able to spend any Gold Points you've accumulated in My Nintendo when purchasing Nintendo Switch software from Nintendo eShop on your device, or even via this website! You can pay for the remaining balance with Nintendo eShop funds, or any other payment method available in Nintendo eShop.
Once earned, Gold Points remain valid until the last day of the month in the following calendar year. For example, any Gold Points you earned in March 2017 will remain valid until the end of March 2018.
In Japan, the exchange rate is 1 Gold Point equals one yen. Purchasing the digital version of a Switch, 3DS or Wii U game nets 5 per cent back in Gold Points, while there's only a 1 per cent return for package Switch purchases. We'll update this post if and when Nintendo confirms My Nintendo Gold Points can be used locally, although users with foreign Nintendo accounts should have no problem accessing the program.