Sims 4 Staffer Urges Fans To Stop ‘Attacking/Insulting Our Dev Team’

Sims 4 Staffer Urges Fans To Stop ‘Attacking/Insulting Our Dev Team’
Screenshot: The Sims 4, <a href="">EA/Maxis</a>

Once again, Sims fans have brought up old grievances to the game’s developers, leading one to take repeated Twitter breaks and a community manager to issue a plea for decency and patience on the part of the fans.

The Sims 4 got off to a rocky start, and its reputation among fans has not quite recovered. The game launched without pools or toddlers, two features that Simmers felt were essential, and ever since then, fans have complained that the game is too flat and missing features they loved from previous entries in the franchise.

To try to bridge the gap between players and developers, some members of The Sims’s development team make themselves available to answer questions from the community. They’re called “SimGurus”, and that includes people such as senior producer Grant Rodiek, who often engages with fans on Twitter.

That kind of transparency from a game’s developers is unusual, but for some Simmers, it doesn’t appear to be enough. If you check Rodiek’s mentions, you’ll see person after person asking him what new features are coming for The Sims 4, and when. Rodiek’s been extremely transparent about not being able to answer those questions, but it hasn’t stopped people from asking, sometimes very aggressively.

In the days leading up to September 26, fans’ anger appeared to have reached a head. On September 13, Rodiek responded to a fan asking for new content by saying that they released a new expansion three months ago. One fan compared the release cycle of expansions for The Sims 3 and 4, saying that they used to get expansions two or three times a year, and another accused Rodiek of lying to fans.

Tensions only rose from there. Questions about why new content takes so long persisted until September 20. Rodiek took a break from Twitter between September 22 and 26, then received a tweet that apparently convinced to log off again.

The tweet has since been deleted, but further down in the thread, other Simmers talk about how this particular fan is often over the line with their anger. The next day, The Sims’s global community manager, known as SimGuru Kate, wrote a Twitter thread asking Simmers to please tone down the hostility.

“Recently I have seen a number of folks harassing/attacking/insulting our SimGurus and Dev Team, saying that they aren’t working hard enough, they don’t care about the game, or that they shouldn’t be working on this product. While we welcome constructive criticism, this is not OK,” she wrote.

“Attacking one another, insulting each other, harassing individuals, including our SimGurus, this is not acceptable and may result in you being blocked by that Guru, or may result in our Gurus being less likely to engage on the forums and Twitter, which I know no one wants.”

This isn’t the first time Simmers have expressed their frustration with the development team, and it likely won’t be the last. They’re a passionate and devoted community, but they’re also unhappy with The Sims 4, and their passion leads them to be vocal about it.

Rodiek has expressed time and again that The Sims’s team is working as hard and as fast as they can. Hopefully the community can be patient.


  • I primarily play for build mode because I like designing houses and such, but I still like playing the game in general, locking so many features and jibs behind pay walls and calling them “content packs” or “stuff” is not only a dick move it’s obnoxious.

    The Sims 4 is just on Big grubby cash grab milking it for all its worth.

    • funnily enough that’s what made the Sims 3 a slow loading, buggy game. I miss it too but I don’t miss what it inherently did to the overall experience.

  • I played 4 the last two days, I felt like something was wrong. I haven’t played 3 in years. So I reinstalled it out of curiosity. Holy crap. The difference in the games is like night and day. Granted it *used* to run slow on my computer, but now, with the much higher end processor, a 1070 card, I’m having zero worries. The detail in character design, selecting body hair for individual zones on the bodies, little details in the houses such as the individual foods on the chopping boards as opposed to 4’s amorphous blobs… these games are indeed a great example of reduction in game design :\

  • I bought The Sims.
    I bought Sims 2
    I bought Sims 3

    I refused to buy Sims 4. I consider it a massive backward step.
    I really don’t care at all about what is coming out for Sims 4, I won’t be buying it.

    As for Sims 5, IF it ever eventuates, and that is a big if in my opinion, I think I have moved on. Most of the Simsy things I bought the game for appear as an unremarked natural part of other games.

    Now if Rockstar announced a Sims using the GTA 5 engine, I might show some interest.

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