The Internet Reacts To Sonic The Hedgehog's 'Lickable' Brand Guide

Image: Hell

Pack it up 2019, we're done.

It's not been verified, but the most horrific image imaginable has been doing the rounds on social media this morning. It's Sonic The Hedgehog, not in a new trailer or a movie poster, but a potential "brand guide" that describes the creepily realistic hedgehog's character and personality for advertisers.

It's not the first time Sonic's new look has done the rounds. The internet had a classic projectile vomit when Sonic's creepy fur popped up on the official movie poster. I'm still trying to work out why they bothered giving him realistic thighs.

As Luke has noted, agency Hamagami/Carroll Inc has a new entry on their portfolio that's all about Sonic. It's got a very similar design, as well as a slide showing some of work that went into the redesign. So while this hasn't been officially confirmed, and probably won't be until we get another trailer or some other kind of info dump, everything does line up.

Mind you, the internet doesn't care a great deal about that. And you can't blame them when images like this started filtering into their social feeds:

Why is Sonic "lickable"? And those eyes, man. Those eyes.

Even EB Games isn't thrilled:

God help us all.

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    Potentially the weirdest part is how tight his gloves are... like surgical gloves.....

      Those things have fur

      That's because they're not gloves, they're just his hands. But the fur is white. Yuck

    It's not as bad as it could've been, but it's not good either, and also doesn't feel like it needed to happen at all. His design was iconic and this just doesn't feel like the Sonic everyone already knew. It's like someone described Sonic to someone who didn't know what he looked like and they just went with the sketch he came up with first.

    WTF!?! Serrals left us for fucking CNET!?!

      Yup! Last February. He's been having a blast, to be fair, and he heads up a special editorial team over there doing tons of cool stuff.

    I think he looks good actually, and works as a "live action" design.
    It's honestly no further removed than the modern version was from classic, or the BOOM version.

    It's like they saw Weresonic and thought that was his normal form. They also forgot to mention he's a Naruto fan judging by that running style.

    He looks like the movie version of the Smurfs done as a Furry.
    If they did a smaller body, bigger head, bigger yes they'd have pulled it off better.

    With this and the Will Smith genie, 2019 is going to be the year of blue movie things

    I'm getting major Hans My Hedgehog vibes from Jim Henson's The Storyteller.

    It's like they were gung-ho about driving him into a fully realistic look, but their little engine completely lost all the gas right in the middle of the uncanny valley. Proportions and anatomy are so out of whack that they are neither realistically anthropomorphic nor pleasantly cartoony.

    This is almost certainly fake right? RIGHT?!?

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