On the Japanese Nintendo site, Satoru Iwata has posted a direct apology to early adopters of the 3DS, in the wake of the recent price drop. Giant Bomb has translated the apology – Nintendo Australia- where’s our apology? Where’s our parade?
We are, of course, merely jesting- those free games you’re dishing out will suffice!
That said, the contents of Iwata’s letter are interesting, and testament to just how difficult a decision the price drop must have been for Nintendo as a company.
“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision,” he wrote.
“This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future.”
The introduction to the 3DS Ambassador Program is similarly apologetic.
“Those customers who purchased the 3DS at the very beginning are extremely important to us,” he continues. “We know that there is nothing we can do to completely make up for the feeling that you are being punished for buying the system early.”
I think it’s great that Iwata is being so open about about the process and the situation – Nintendo is typically closed up when it comes to the internal goings on of the company, so this is a real departure for them as a company.
Read Satoru Iwata’s Apologetic Letter to Existing 3DS Owners [Giant Bomb]
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