In the long history of motoring, the unspoken goal of the starting process is to make it as easy and invisible as possible. Cumbersome cranks gave way to a combination of keys and starter buttons, then to just a twist of a key, and now many new cars just use a simple button.
One time, though, on one car, there was a totally different goal: to make starting the car a challenge. To make it require effort. To make it a game.