With the Australian launch of World of Warcraft's sixth expansion hours away, Azeroth is not in great shape. Heroes are dead, leadership is faltering, and our only hope for salvation lies in a set of artifacts no one's seen for thousands of years. This is fine.
Snapchat has started featuring its first multi-level video game, a retro tennis title based on Serena Williams' 22 major tennis victories, each with its own level. And, for an 8-bit Gatorade-sponsored ad buried beneath ESPN's Snapchat Discover stories (baseball player Carlos Gomez running into a wall and a stack of kids sliding down a hill on a piece of cardboard), Serena Match Point killed it on the fashion. 10/10.