Denmark bans the advertisement of energy drinks, I guess because they provide gratuitous amounts of energy or something. What’s that got to do with video games? Well, EA Sports MMA is shot through with energy drink ads. More »
Imulsion, the glowy resource at the heart of all things Gears of War, has been canned, laced with sugar and preservatives, and put on sale in the United States for $US2.99 a pop. More »
There is nothing imperfect about this video. From the family in the background to the registration watermark, the objectivity with which Zachary Garrison reviews the new WoW Mana Energy Potion in the face of oft-wannabe YouTubers is completely charming, even to our cold, cold hearts that pump the salty-delicious tears of children through our veins in lieu of more traditional blood.
The gaming industry is growing by leaps and bounds every year, and as more and more people enter the gaming community, more and more companies are trying to find a way to capitalize on the exploding demographic. Furniture companies start producing gaming chairs, electronics manufacturers add high-definition gaming to their feature lists – I’ve even seen local apartment complexes advertising gamer-friendly DSL on signs outside their property. With brands like Mountain Dew already sharing a strong association with gamer culture, it makes sense that the energy drink industry would target our hobby in a big way. Game harder, faster, and longer with the help of various sugars and herbs in a tiny tin can – but which tiny tin can is the best? I took a look at thirteen of the more popular brands in my area to determine which energy drink packs the most kick without making you sick to your stomach.
