Okay, not really. This looks like your run-of-the-mill pricing error, rather than an attempt by Ubisoft to suck our wallets dry. It makes me wonder though... ten years ago I would have laughed at the idea of $100+ games. I hate to think they could hit the $150 or even $200 mark a decade from now. Of course, I'm excluding titles such as Rock Band and Wii Fit that come with peripherals that beef up the cost.
If you'd like to see this craziness for yourself, reader Dranser spotted it at the Broadway EB Games in Sydney.