EB Games Joins Campaign For R18+ Rating For Videogames

EB Games Joins Campaign For R18+ Rating For Videogames

EB Games, Australia’s largest videogame retailer, has now officially thrown its support behind the campaign for the introduction of an R18+ classification for games.

Yesterday we saw the in-store posters telling Australia to grow up and today we have the official word.

EB has announced that in all 350 EB Games stores across Australia customers will be able to sign a petition that will be used to lobby the Government to introduce an R18+ classification category for computer games.

The petition can also be viewed and signed online at the EB Games website.

EB has moved to petition the Government in response to the discussion paper on videogame classification released for public consultation in December.

Managing director Steve Wilson says EB is launching this campaign because “our customers asked us to.”

“With the release of the Government’s discussion paper, we knew as a company that we needed to act on this issue as it continues to cripple our industry and cost local jobs,” Wilson says. “We did however want to be sure that our customers were as passionate about the matter as we are.”

Throughout January the EB website had been polling its customers on the issue. Of the more than 50,000 people who responded, 84% said they were in favour of an R18+ rating for games.

“Our customers have sent us a message loud and clear that this is an issue that needs to be addressed and we only get one shot at this,” says Wilson. “Once this Government paper is closed, it could be many years before we get another chance to voice our opinion on this issue. The time to be heard is now.

“This is not a call for violent video games, but rather a call for a better classification system that brings Australia in line with the rest of the world and other Australian entertainment industries, such as films.”

To sign the petition and have your voice heard, head into your local EB Games store or visit the EB Games website. The campaign will run until February 14 to ensure all submissions are made before the Government’s deadline of February 28.

UPDATE: The online petition is currently down. According to EB’s twitter: “slight issue with the online petition for now – but keep signing in-store! will inform when the online petition is working again…”

UPDATE: The petition is back up! Here’s the direct link.


  • This is good news. They have cut it pretty fine, leaving only two weeks to muster up support and inform the more general public.

    I only hope they’ve sent some PR information to the counter staff to get them up to speed on the whole situation and why an R18+ rating should be introduced.

    If the counter staff can get the idea across to Mums and Dads that the R18+ rating is there to inform them correctly of the games included themes and not to just let in ultra-violent and sexually depraved games for all those devious and criminally inclined gamers, I’m all for it.

    But the sales staff really need to know there stuff to put across a convincing argument. Hopefully GAME and JB Hi-Fi can jump on the bandwagon also.

    • You’d be pleasantly surprised how many mums are for this idea already, I had one say she signed up on our website before I even knew it existed!

      As for the timing I’d definitely have liked more time to get people to sign, but I guess it takes time to get the legal stuff together and print about a thousand of those big black posters. 🙂

    • I’m doing a paper on the R18+ games, and I need your help to get my classmates to join in to the voting.
      P.S please help

  • NOT ENOUGH. Link them all to the discussion paper as we actually need people to post to the GOVERNMENT. It’s the only way to make them realise that we are serious about this issue enough to write 5 paragraphs about it.

  • I don’t see JB doing it, but GAME definitely.

    What would be even greater, is if EB and GAME embrace Gamers 4 Croyden and have flyers on the party and when G4C eventually decide and release their preferences, a flyer with those listed can be available in-store for voters to see. Spread the word more.

    Something like that would be more difficult as not every gamer is 18 and eligible to vote. And then all consumers and workers have different political viewings. But it’s still an idea, one i believe G4C should look into.

    • Probably better EB didn’t openly support G4C. It’s better for a company’s PR to not be openly biased to a particular political party. If Labor or Liberal had an R18+ policy, would you expect EB to openly support them? It’d polarize their customer-base.

  • Excellent!!! But they should have got on board a touch earlier, but better late then never in this situation.

    It does feel like this is gaining some momentum. And hopefully some more press.

  • Was in at Brisbane City store today and didn’t see anything up there… I wanted to sign the petition but they didn’t seem to have anything there in regards to it? Pity…

  • This just in: EBgames website have changed the link to the online petition to “coming soon”

    Hmmm… strange.. Last time I checked, they had over 3000 signatures, I hope they didn’t just lose all of them.

  • Makes sense they would support an 18+ classification. Every time a good game gets refused classification it means people either can’t get it or are forced to buy online/import. This costs Australian retailers money and hence costs Australians jobs.

    Considering I can’t think of one medium to one large shopping centre I’ve ever been to that doesn’t have at least one games dedicated store (plus all the ones that sell games as part of their line). I’m kind of surprised the lost job hasn’t made out dated games classification system a bigger issue. I suppose “think of the kids” trumps “think of the unemployment rate.” Especially when its probably only a relatively small number of jobs.

  • WTF. I just signed a petition this morning with about 3000 peoppe that dated back to 2008, now ther is a new site with more comprehensive questions. I didn’t mind doing it again, just wanted to know if the last responses were lost… h well, gotta fill it out again guys (and gals)

  • It would be nice to see some info flyers on the counter as well. Gathering signatures is all good and well, but it’s important people are made aware of the “why”.

    Anyway, hopefully G4C’s efforts combined with Atkinson’s recent zealous display of support for the state’s ham-fisted attempt to silence anonymous online critics will have make a difference coming up to the state elections.

  • So glad this is happening =)
    The store i work at is going pretty good with signatures just hope we get enough to actually do something about this ^_^ spread the word guys

  • Can I just say that Gametraders has actually been actively promoting R18+ games well before it became popular to protest it. They spent lots of money organizing events, and talking to media to get this message out there. It’s good to see that E.B games has actually cared about the rating though, its a little late though!

  • EB, you have crap prices, but this will help get the word out on a stupid issue that has gone on for far too long.

    I just signed the petition.

  • personally think this is wrong, they are telling us we cant have violent games because a minor might get their hands on it

    then you better take away r18+ movies, cause kids get their hands on that all the time.

    better take away alcohol too, cause plenty of kids in australia are under 18 when they drink booze, but it doesnt matter that majority is still over 18, no no, we should ban everyone cause some stupid 10 – 15 year olds all want to do it too..

    lets just take away all our rights too, might aswell, your pretty much stopping us from having rights by this doing it, wouldnt mind getting my rights to choose, that this country was supposed to be founded on, but i guess not.

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