What The Hell Is Going On With EB’s Website?

What The Hell Is Going On With EB’s Website?

What The Hell Is Going On With EB’s Website?Electronic Boutique is Australia’s largest specialist video games retailer, and currently their website is beholden to some bizarre takeover. We have very little idea what it means – but it seems like they have some sort of announcement incoming.

When you first head on the website, this appears: What The Hell Is Going On With EB’s Website?

And when you click on that image, it’s followed up with this: What The Hell Is Going On With EB’s Website?

Which is some sort of keyboard. If you click on any letter on the keyboard, the site comes up with this image: What The Hell Is Going On With EB’s Website?

The music playing in the background is taken from the opening of the Fourtet song, ‘My Angel Rocks Back and Forth’.

To be honest we have no idea what this whole thing is about – at first we wondered if it may be related to the release of Escalation, the Call of Duty: Black Ops map pack, but that announcement has come and gone.

If we were to speculate it’s more likely related to some sort of reboot of EB’s online store. When compared to other online stores, and even the online store of other major retailers like Game, EB is lagging behind. It could be that this is part of some viral marketing campaign to help raise awareness of their online store in anticipation of some sort of relaunch.

The campaign appears to be called ‘What Where When’ – ‘www’. So we think it definitely has to do with EB’s online presence in some way.

Thanks to everyone who sent this in.


  • you’re missing the most important part:


    The countdown clock.

    Also, it seems as thought it has something to do with sydney, or around that area, and october, from futher prying in the site and putting pieces together.

    Also, i think it’s more than just the website, as even gameinformer has hinted to a “massive announcement”

  • Going through all the different keys on the keyboard and seeing the things that come up, it looks like some type of event. Especially click on “V” and it shows some type of venue map.

      • The more I think about this… the more I think you already know and you’ve done a very nice bit of viral marketing for them and whatever it is.

    • I agree with this, and I’ve known a few people at EB in my time and generally they have their trade shows around that time.

      With the wristband images, I’m guessing they are going to open the doors to some of the public this year.

  • Yeah, guessing its some sort of rebranding coupled with some sort of VIP night as a competition maybe?

  • You know what, guys?

    I’m willing to bet any amount of money, with all the clues left behind, that EB are actually going to be kicking off a gaming convention for Australia

    Like a propper full-blown convention… not the piddly crap we get now..

    • This would be pretty cool. I did go to one years back in Melbourne at the exhibition centre. It was pretty small and wasn’t too impressive, but I did get to play with a Wii before it was released, so that was alright. Can’t remember the name of it, but I’ve never heard anything about it since.

      I imagine a games expo in Aus would start off pretty small but if it got enough attendees I could see it taking off.

    • god knows with there raping of australian customer’s wallets they should be able to afford it

  • Some kind of trade show – an Australian GamesCom/E3 type deal.

    Possibly EBE: Electronics Boutique Expo.

    Called it!

  • If you click on the X, it flashes up EB GAMES X. Then you go to ‘where’ and I clicked Sydney. Then When, and click August.

    Looks like some kind of games expo, in Sydney, in August, to me. And as Brendan said, Brisbane in october.

  • I’m with f4ction. I saw the WCG logo too. I reckon it’s going to be a large WCG event.

  • It’s more like the wristbands you see at big events like Big Day Out or pyramid rock

    i’m hoping its one of two things…

    E3 Australia or some awesome expo of the likes

    or Diablo 3….
    though i would imagine Blizzard would do there own thing for that so i’m highly doubtfull…
    a man can always dream though

  • I dont know – to me it looks like something more to maybe do with the world cyber games.
    On the keyboard hitting V brings up what looks like a venue map and hitting W it comes up with what looks like a bit of the WCG logo.

    The whole thing looks like a promo for the WCG

  • The wristband reminds of a pass you need to get into a convention,

    I have a feeling that it might be some type of Gaming Convention, like an Aussie E3, sponsored by EB Australia, gives game developers a chance to show of new and upcoming games down-under…

    What….. I can dream 😛

    If that was true… think of all the Street pass hits you could get lol

  • I think ‘loops & Ricardo (wanted to glam up your name a bit) have nailed it.
    Sounds like a trade show or something comparable…

  • ok, so its an event in capital city’s then. Each letter being something about the event. W for WCG so some sort of competitive gaming. T not to sure about that but some sort of Wrist Strap for entry maybe? L for light show? D for DJ. V for a large venue? M for some crazy machine?! WTF?

    Either way, looks like a big gaming expo or something. eXhibition even 🙂

  • W shows you the logo for the World Cyber Games (W for WCG?)
    T shows you a wrist strap like you need for access to a convention or booze (T for tickets?)
    D shows you a turntable (D for DJ?)
    L shows you lasers (like at a rave)
    V shows you the map of a venue
    M showed you the frame of a motorcycle
    X takes you from “What” to “Where” and it seems the correct answer is Brisbane
    Then on to “When” and the correct month is October.

  • Clicking W showed the World Cyber Games logo. Clicking M on the keyboard image displays a weird schematic of something. Clicking T is what shows the 3 hands. V shows the layout of a stadium it looks like. D shows an image of a turntable. L shows some funky bluish lights. Clicking X took me to an EBGames logo then WHERE popped up on the screen and I had to select a region of NSW and then WHEN popped up and the names of the months is shown and then you select October and it takes you to a countdown clock.

  • The wristband only happens when you hit “t” try hitting “w”, “d”, “l”, “v” and “m”.

    It does seem like it’s in Sydney, which is sad. I thought it looked like Brisbane in the beginning, but I put a map of Australia over the top of it in photoshop and it is definitely in NSW.

  • D brings up a turntable, L brings up lights, M brings up blueprints for a bike (lightcycle maybe?) and something else.
    Gaming related concert maybe?

  • hit “X” it then takes you to the “Where” page, and its around the Brisbane area that you click, it then goes to “When” and “October” then takes you to the countdown

  • If you click through some the links you eventually see it appears to be referring to a Games Expo (EB Games X?). There is a blueprint of what appears to be floor plans with screens and the picture above looks like a wrist band (standard expo fare). I can also gather that it will be happening sometime in October and will be in Sydney (Queensland maybe? I can’t tell).

  • More stuff –

    The venue map looks to me like the Brisbane Convention Centre, and the date in October would most likely be the weekend of the 14th, 15th and 16th since the Convention Centre website is showing all the other weekends in October already booked.

  • I was pumped for a big games convention/festival.
    Then it said Sydney and I lost interest. Bloody interstate events.

  • All the letter revealed

    W – World Cyber Games logo
    T – Wristband image
    D – Turntable Deck
    L – Strobe Lights
    V – Venue diagram?
    M – Motorbike
    X – EBGames X – pushes the flash animation to the next section

    So, it will be a huge party during their trade show that will also include some World Cyber Games event, X-Games style events, DJs and dance parties, etc…

    Overall, I would prefer EB to not charge RRP on their games… :p

  • Without a doubt the gold coast convention centre. Thats the floor layout it when you click v. The site must be location specific. So definitely in Sydney and Gold Coast. I wonder where else?

  • If you want to see what is inside the flash file, grab the .swf (if you are on a mac just go to “Window / Activity” and Opt-Command-Click to save the .swf file. Then download the trial version of Trillix swf decompiler and you can view all the images and the scripts.

  • Only the letter T takes you to that picture. The letter V shows a different picture (I’m presuming a venue map), W has a weird banner, D has a DJ deck, M has a map, L has strobe lights, and finally X takes you to the next part, which is Where.

    The Where part shows a map of Australia, with Brisbane marked as the X. Clicking on this leads to the When.

    A list of months are shown, highlighted in red as you hover over them, except for October, which is colored white. Clicking this takes you to the countdown site.


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