Remember Draw Something? Millions Of People Don’t Like It Anymore

Remember Draw Something? Millions Of People Don’t Like It Anymore

A month or so ago, it’s entirely likely that you were caught up in the frenzy surrounding Draw Something, trading goofy doodles back and forth with friends as you played the popular word-guessing game. But now, you might be one of the millions of people who’ve unceremoniously dropped Draw Something out of their lives.

The latest number-crunching from stat-tracking website AppData shows that around 5 million people appear to have stopped playing Draw Something on Facebook.

The game’s success made developer OMGPop into a feel-good success story about six weeks ago. Sure, the company’s $US210 million buy-out by the Zynga juggernaut sparked a minor war-of-words. But, overall, the story arc of a grass-roots phenomenon cashing out in a big way imparted a warm fuzzy feeling to underdog cheerleaders everywhere.

But this new decline might mean that the heyday of the Pictionary-style game is over. This drop-off makes me the think of the difference between a fad and a staple. These numbers make Draw Something out to possibly be a fad. A thing that lots of people flock to suddenly and then abandon with similar alacrity. But, based on today’s billion-download announcement, it looks like Angry Birds has become a staple. The Rovio game’s become part of people’s regular entertainment diet, a diversion that they consume daily.

OMGPop’s already working on their next game, a hip-hop-inflected version of Farmville called Streets. Kotaku has reached out to the company for comment and will update this story with their response.


    • Problem is, all but one of the OMGPop people are now working for Zynga. That guy is clearly the *best* guy.

  • I think the lacking number of words is what has caused such a drop in numbers. I often found myself drawing/guessing the same things which got boring very quickly.

    • That was definitely a problem for me. Even with the paid version, a lot of the people I played with had the free version.

    • Way too few words. It’s that simple.
      And stupid words too like pop singers.

      I shouldn’t be that hard to put in a few more words….

      • I got “Sweden” down to about 5 lines eventually. heck, it reached the point where you’d guess the word from the letters alone based on knowledge of the word list.

  • I was hooked for about a week, then got bored of it. The problem is, that once you get over the novelty of the original concept, you have no ultimate goal.

  • My friends and I played it for a good few weeks, but I lost my streak with one friend, it glitched and wouldn’t open for another, and I couldn’t guess another friend’s word and forgot to ask him multiple times and then just gave up.

    That was three weeks ago.

  • Yeah drawing New York and Beyonce the umpteenth time is so fun. Also who had the bright idea to make colours a payable option.

  • The app failed to keep up with its users. They only updated to play past 100 games like 2 weeks ago. They need to change to the game from “challenging” to “interesting” as it is no longer challenging to play the game.

  • I stopped playing after OMGPOP was bought out by Zynga, and doubly so when they added words bought by the NHL… Kinda made me feel dirty playing it, like I was some commercial whore.

  • Cost of adding another 500 words to the ‘Draw Something’ files?
    Sweet F.A.

    Cost of not doing so, and losing millions of customers?
    Game Over.

    Well done guys! You’ll find it rather difficult for an app-store souffle to rise twice.

  • The graph trend sure looks bad if you disregard the 9 million numbers not represented and the period before leading up to the 14.5m.

    [spoiler]I stopped playing it too but just found the graph pretty shit[/spoiler]

  • Yea the novelty for me wore off in less than a week – the only fun I found in it was playing with randoms and drawing cocknballs to see their reactions.

    • This too. Crashes, bugs claimed many players, and then eventually the changes to the Terms of Services when Zynga took control saw numbers dwindle en masse ones more, and the final nail, the change in permissions that slashed apart the remains of the shattered playerbase.

  • Not playing anymore does equate to not liking. I love Gran Turismo 1, but I don’t play it anymore.

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