Fine Art: The Same People Worked On The Xbox One And PlayStation Commercials

The Same People Worked On The Xbox One And PlayStation Commercials

The guys at Blur aren't the only studio making top-shelf commercials for the video game business. The team at visual effects outfit The Mill have worked on loads of them as well, including some of this year's best and most prominent.

The video below is the studio's showreel for the year, and while it contains footage from non-game ads, you'll also see glimpses from their work on commercials for the Xbox One, XCOM, Need For Speed, Pikmin, PlayStation and Call of Duty.

Yup, you read that right. You know the Xbox One's big "Invitation" TV spot? And PlayStation's "Greatness Awaits" live-action series? The effects were done by the same post production company. Nice to see at least someone can bridge the divide!

You can see more of The Mill's VFX work at their company site.

Fine Art is a celebration of the work of video game artists, showcasing the best of both their professional and personal portfolios.


    Out of all the extremely cinematic ads sampled, the Xbox and Playstation ads were the two LEAST impressive!

    Not sure why anyone would expect a marketing/advertising company to do otherwise. Would be commercial suicide to take sides rather than bleed every corporate entity dry for their marketing dollar. Being a friend to all is the ultimate form of having a finger in every pie.

    I really love both adverts but both of them airing in the same period will probably become very confusing due to the extreme similarity between the two ads.

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