To be fair, the $US90 ($117) 'Deluxe' edition of Final Fantasy XV doesn't contain a DLC season pass either, but then it's not calling itself 'Ultimate'.
Answering questions as part of a Gamescom event, game director Hajime Tabata confirmed the fears of fans who laid down $US270 ($351) for the incredibly limited version of Final Fantasy XV. While they will be getting the action figure, the art book, the steelbook case, soundtrack cds and digital content, they will need to shell out $US25 ($33) extra for the newly-announced season pass.
Will the Ultimate collectors edition contain the season pass?
- sadly no & we looked into making more UCE but we were told we still can't.
— Final Fantasy XV (@FFXVEN) August 18, 2016
Look folks, you get what you pay for, and what's presented in the images is clearly exactly $US270 ($351) worth of stuff. You can't expect a company to just throw away $US25 ($33) worth of potential revenue on its most dedicated fans. God.