Publisher promotions are usually pretty cringeworthy. Except for Devolver Digital, which always seems to do the craziest shit.
Latest case in point: Jam_Bo, a Scottish streamer. He decided to play some some GORN, a gory VR game about gladiators. After playing through and enjoying some drinks, as many streamers and Scots tend to do, he decided to take a nap.
Devolver, the publisher of GORN, noticed. So they did the kind of thing you’d expect Devolver to do: they started giving away codes for Absolver in Jam_Bo’s stream chat while he was asleep.
— Devolver Digital (@devolverdigital) August 15, 2017
People falling asleep on stream is hardly new, although it’s always a little bit entertaining. But when a publisher jumps in chat and starts whipping people into a frenzy – by giving away free stuff – that’s a whole new thing entirely.
Because Devolver started pointing it out, other people jumped in on the fun:
What’s fun about it all is that Jam_Bo isn’t a large streamer by any stretch of the imagination. When he was sleeping, Jam_Bo had barely over 100 concurrent viewers. By the time he woke up, that number had risen to over 800 – a nice bump, but nothing compared to the scale of larger Twitch streamers.
Viewers asked him to link his other social media accounts, but the Scotsman’s replied that he was “shit at Twitter” and linked people to a personal Facebook page rather than a public profile.
He’s the typical small streamer, which made Devolver’s next move all the more touching:
It’s the kind of thing that, really, you could only see Devolver doing. And, sure, it was a cheeky promotion for Absolver. But it helped bring a spotlight to a cheerful Scot, and put a smile on people’s faces in what was an otherwise ordinary afternoon.