Earlier this year we announced that EB Expo and PAX Australia would be combining forces, with EB Expo having a dedicated area within the annual convention. And now a day out, people can get a sense of what the EB Expo area will entail.
In an email to users, EB Expo announced that the Ultimate Gamer Ticket would go on sale for PAX Australia from tomorrow. Priced at $499, the ticket would come with an exclusive lounge, function, free locker access and an "exclusive Ultimate Gamer program" the day before PAX Australia officially opens on October 25.
The partnership between EB Games and PAX means that there will be a dedicated EB Expo area for publishers at this year's convention, which is understood will be part of the traditional expo area alongside the board gaming and freeplay section.
The full banner is below:
PAX Australia has typically been an all-areas access kind of convention, with few venues restricted to the public unless you're an exhibitor, member of the press, or PAX staff. This year would be a change in that regard, although it's commensurate with the change in pricing: a 3 day PAX pass cost only $165 last year, just over three times less than what the Ultimate Gamer Pass is going for.
More details are yet to be announced, and we'll keep you posted when they are. In the interim, now is as good a time as any to enjoy a classic EB Expo tribute from YouTuber Cosmic Rebel.
Update (4:25 PM): Updated the headline to clarify that the passes are not being sold by PAX Australia or PAX Australia's operator, but through EB Games. The Ultimate Gamer Pass comes with a 3 day pass for PAX Australia, although it is understood that the "Ultimate Gamer Program" the day before the show will be held offsite.