If playing Overwatch isn't enough, why not have it for breakfast as well?
A partnership between Kellogg's and Blizzard was announced just before the opening ceremony, with the Fruit Loops-style cereal - only in Lucio's colours of yellow and green, of course - sold exclusively in the US from December.
Overwatch never tasted so good! ????????
Get into the daily groove and boost your breakfast with Lúcio-Oh's. pic.twitter.com/gIo7xAswC4
— Overwatch (@PlayOverwatch) November 2, 2018
Each box of Luci-Ohs comes with in-game Overwatch loot, although we're waiting for more details on what those rewards are. I'm also curious to know whether Luci-Ohs actually tastes like Fruit Loops.
The author travelled to Blizzcon as a guest of Blizzard.