There’s Official Overwatch Cereal

If playing Overwatch isn’t enough, why not have it for breakfast as well?

A partnership between Kellogg’s and Blizzard was announced just before the opening ceremony, with the Fruit Loops-style cereal – only in Lucio’s colours of yellow and green, of course – sold exclusively in the US from December.

Each box of Luci-Ohs comes with in-game Overwatch loot, although we’re waiting for more details on what those rewards are. I’m also curious to know whether Luci-Ohs actually tastes like Fruit Loops.


The author travelled to Blizzcon as a guest of Blizzard.


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