There’s Official Overwatch Cereal

There’s Official Overwatch Cereal
Image: Blizzard Entertainment

If playing Overwatch isn’t enough, why not have it for breakfast as well?

A partnership between Kellogg’s and Blizzard was announced just before the opening ceremony, with the Fruit Loops-style cereal – only in Lucio’s colours of yellow and green, of course – sold exclusively in the US from December.

Each box of Luci-Ohs comes with in-game Overwatch loot, although we’re waiting for more details on what those rewards are. I’m also curious to know whether Luci-Ohs actually tastes like Fruit Loops.


The author travelled to Blizzcon as a guest of Blizzard.

Comments

  • I’m also curious to know whether Luci-Ohs actually tastes like Fruit Loops.
    They taste like artificial Vanilla (on the box)

    I hate when game companies do this (Ubisoft / Destiny etc), they are internationally sold products and they put ingame boosters in junk food only available in states. Way to support their game… it to support the obessity epidemic, yay! corporate greed!

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